Platforms – Smart Assessment Answers 2019

Platforms – Smart Assessment Answers 2019

  1. What is a type of data aggregated from a variety of suppliers and then curated into targetable segments?
  2. DoubleClick Search allows advertisers to buy media on Facebook and Twitter.
  3. This type of Google audience is composed of users who are actively intending to buy certain products or services in the near future or have a high propensity to buy if they find the right product or offer.
  4. How does programmatic benefit advertisers?
  5. DoubleClick Search allows advertisers to control their organic listings.
  6. What’s Google’s creative HTML authoring tool called?
  7. Which platform should publishers use to define the areas of their website that they can sell as ad space?
  8. DoubleClick Search allows advertisers to import data from non-Google search engines.
  9. Which Google audience captures users who have demonstrated a qualified and recent interest in a given topic?
  10. By default, DoubleClick Search will favor Google inventory.
  11. What reason would a customer want to use GDN over DBM?



  12. DoubleClick Campaign Manager allows advertisers to build rich, interactive ads.
  13. A trading desk is the same as a demand side platform.
  14. What should an advertiser use to track digital campaigns across channels?
  15. Search management platforms only access search engines and don’t offer social or display functionality.
  16. What platform allows advertisers to gather valuable insights into how users interact with their site or application?
  17. Google Analytics 360 is the free, entry-level analytics platforms.
  18. How would DoubleClick Bid Manager best be classified?
  19. What is Google’s DSP?
  20. Identify the type of ad format that is typically full screen and covers the whole real estate, typically in mobile app.
  21. Personally identifiable information (PII data) such as name, email, phone number and mailing address are examples of third-party data.
  22. Identify the interface where publishers log-in to control their campaigns and report on performance.
  23. What is Google’s creative platform for building dynamic creative?
  24. Appnexus is an example of a stack player.



  25. Google has an affiliate marketing platform.
  26. Select the platform that allows advertisers to combine data feeds for reporting and visualization.
  27. What does “DSP” stands for?
  28. What’s the term for when publisher ad servers are used to upload the creative from advertisers?
  29. DoubleClick’s sell-side solutions benefit from being integrated with the buy-side solutions.
  30. Google Web Designer allows clients to author custom, interactive HTML5 creative.
  31. Using both DFP and AdX allows publishers to use advanced features such as dynamic allocation.
  32. Criteo is an example of a point player.
  33. Attribution 360 can help advertisers see the impact of their TV campaigns.
  34. What is the DoubleCIick advertiser ad server called?
  35. Advertisers can import their campaign data from DCM into GA360.
  36. An advertiser is using Google Analytics 360 can use first-party, Google Audiences, and DoubleClick audience data.
  37. Which of the following does DoubleClick Studio help advertisers do?
  38. Which platform type can an advertiser use to track time spent on their site?
  39. DBM is the only demand side platform with access to YouTube’s TrueView format
  40. Some clients use both the AdWords and DS interface.
  41. Which one of these companies offers a competitor to DoubleClick Search?
  42. What’s another term for the publisher side of media transactions?
  43. A publisher ad server allows publishers to conduct which of following activities?
  44. What’s the name of Google’s search management platform?
  45. A publisher’s most valuable asset is the audience it has access to.
  46. First-party data is defined as data owned by the advertiser and collected from online and offline sources.
  47. In a programmatic auction, the winning bidder is the one with the highest score when the quality score and bid are combined.
  48. DoubleClick Bid Manager is restricted to buying Google Media.
  49. Which type of ad format matches the look and feel of a publisher’s site/app?
  50. What is Google’s enterprise solution for tracking website engagement?
  51. What’s the best definition for programmatic?
  52. What is Google’s solution for deploying pixels across a website?
  53. Which of the following is the online marketplace for the buying and selling of programmatic ads?
  54. Identify ALL of the platforms that offer attribution analysis.
  55. Using Google Analytics 360, an advertiser can turn measurement into action by creating audience lists for future targeting.
  56. Which conversion types can DoubleClick Search pull in?
  57. DoubleClick Search allows advertisers to import conversions from multiple sources such as DoubleClick and Google Analytics.
  58. DoubleClick Search is designed to have a similar look and feel to AdWords.
  59. AppNexus is a competitor to DoubleClick Bid Manager.
  60. Which tool allows marketers to aggregate, action, and analyze their data to inform their audience targeting strategy?
  61. AdX inventory is exclusive to GDN and DBM.
  62. Which platform should publishers use to sell their inventory in an online marketplace?
  63. Select the best Google tool for website A/B testing.
  64. What is Google’s advertiser ad server called?
  65. Point players allow advertisers to pass assets seamlessly between platforms.