Ray has been running Display campaigns for over a month, and sales have increased since he started. Even so, while the Display ads are producing high click-through-rates, they appear to be producing fewer conversions than Search ads. What’s the most likely explanation for this assumption?

Here is the answer of the question: Ray has been running Display campaigns for over a month, and sales have increased since he started. Even so, while the Display ads are producing high click-through-rates, they appear to be producing fewer conversions than Search ads. What’s the most likely explanation for this assumption?

• Ray is focusing on view-through conversions rather than click-through conversions.
• People that click on the Display ads are purchasing through another channel.
• Conversion tracking isn’t enabled currently.
• People aren’t seeing the Display ads.

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