Ryan’s shoe store sells a variety of shoes. His “active shoes” campaign is reaching the daily budget cap by the early afternoon. What should Ryan do to get more traffic for his products?

  • Increase the budget cap of the campaign
  • Remove underperforming items from the inventory
  • Increase the maximum cost-per-click (max. CPC) for all product groups
  • Lower the maximum cost-per-click (max. CPC) for all product groups
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