Sandy, an expert on Search marketing, knows she should use extensions effectively in order to optimize her Google Ads campaign results. What’s Google’s recommendation about extensions?

Google Ads Search Certification
  • Use no more than two extensions per campaign or ad group.
  • Use at least five extensions and add only to ad groups.
  • Use ad extensions only when advertising the service industry.
  • Use at least three extensions in each campaign or ad group.

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