Senior executives at a global manufacturing company are determining the key performance indicators they’ll use to judge how effective their online video advertising campaigns will be on Google Ads. What guidelines are they creating?

Google Ads - Measurement Certification

Here is the answer of the question: Senior executives at a global manufacturing company are determining the key performance indicators they’ll use to judge how effective their online video advertising campaigns will be on Google Ads. What guidelines are they creating?

  • Marketing objectives
  • Campaign metrics
  • Media objectives
  • Business objectives

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