Shannel works for a marketing team at a toy company. She has been asked to come up with a campaign to bring more awareness to a new Christmas toy they’ve created. How should Shannel set up awareness audiences for Google Display ads?

Here is the answer of the question: Shannel works for a marketing team at a toy company. She has been asked to come up with a campaign to bring more awareness to a new Christmas toy they’ve created. How should Shannel set up awareness audiences for Google Display ads?

• Use top performing keywords for custom audiences.
• Tag all pages within the company website or app.
• Include existing users on remarketing lists.
• Create a separate campaign or ad group for each desired audience.

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