shannon a marketing consultant at an agency wants to learn more about customer lifetime value clv and purchase likelihood what benefits should you highlight to shannon 143818Pin

Shannon, a marketing consultant at an agency, wants to learn more about customer lifetime value (CLV) and purchase likelihood. What benefits should you highlight to Shannon?

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Here is the answer of the question: Shannon, a marketing consultant at an agency, wants to learn more about customer lifetime value (CLV) and purchase likelihood. What benefits should you highlight to Shannon?

  • All of the above
  • Spend amount is a key customer-specific variable that Mailchimp uses to determine both a customer’s lifetime value and their purchase likelihood..
  • Contacts, once categorized as high, moderate or low in terms of CLV and purchase likelihood, always remain in that category.
  • CLV and purchase likelihood are predictive insights about contacts who have made at least 1 purchase in your connected store, and both are valuable tools to help you forecast future buying behavior.

The above question is related to "Mailchimp Foundations Certification Exam". You can find all the updated questions and answers related to "Mailchimp Foundations Certification Exam" on the "Mailchimp Foundations Certification Exam Answers" page. If you find the update in question or answers, do comment on this page and let us know. We will update the answers as soon as possible.

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