The CEO of an app start-up is aiming to expand the app’s reach into new cities, and wants their marketing team to create a number of new Display campaigns. How should the team set up their campaigns in order to help them get off to an optimal start in terms of reach?

Here is the answer of the question: The CEO of an app start-up is aiming to expand the app’s reach into new cities, and wants their marketing team to create a number of new Display campaigns. How should the team set up their campaigns in order to help them get off to an optimal start in terms of reach?

• Set a daily budget of at least 10 times their cost per acquisition.
• Exclude tablet devices until the campaign has run for a week.
• Apply weekly campaign end dates so that data can be compared more easily.
• Set highly specific location and language settings.

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