The event turned out to be a success! Ani sends a “thank you” email with a discount code to attendees, but not everyone opens the email. How could Ani reach the recipients who didn’t open their email and encourage them to come back to shop the bookstore?

Here is the answer of the question: The event turned out to be a success! Ani sends a “thank you” email with a discount code to attendees, but not everyone opens the email. How could Ani reach the recipients who didn’t open their email and encourage them to come back to shop the bookstore?

• Set up an automation that sends a postcard to everyone who received the email, but didn’t open it after several days
• Resend her email campaign to non-openers via the Mailchimp mobile app
• Run an A/B test to see which subject lines get the most opens
• Add product recommendation blocks to the email to give her contacts personalized ideas for what books they would like

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