The YouTube masthead is effective for advertisers with which goal?

• Target audiences in a time of decision-making.
• Drive actions within their website.
• Focus on high-impact placement for high visibility.
• Replace TV campaigns and achieve maximum reach.

or

• Drive actions within their website.
• Drive a lift in ad recall and brand impact.
• Target audiences in a time of decision-making.
• Drive awareness for a new product launch.

or

• Replace TV campaigns and achieve maximum reach.
• Reach a massive audience around a tentpole event.
• Get a high number of views at a low CPV.
• Conduct a long-term campaign at a reasonable cost.