Question: To identify seasonal trends and make plans for his travel agency, Jeff uses Performance Planner. What guideline should he observe when using Performance Planner?
- Jeff ought to only use the data from his campaign's last month to build plans in the tool and then align his campaigns to those forecasts.
- She should develop month-by-month plans in Performance Planner, regularly view the updated forecasts, and check them for changes every week.
- Jeff should research what his competitors are doing by using the Reach Report. Then he'll be aware of what's happening in the ad auction.
- Jeff ought to use the tool when it's required to estimate the costs of running specific campaigns and their keyword groups.
Explanation
Performance Planner works best as an ongoing planning tool, not as a one-time forecast. Building month-by-month plans helps align budgets and expected performance with seasonal changes such as travel demand shifts. Google Ads also states that forecasts refresh daily and use recent data adjusted for seasonality, so weekly checks are the right way to catch changes and keep plans current. That makes regular review of updated forecasts the recommended practice for using Performance Planner effectively. Google Help+2Google Help+2
Why the other options are incorrect
A) This is incorrect because Performance Planner uses recently refreshed forecast data rather than relying only on the last month of campaign data. Google Help+1
C) This is incorrect because Reach Planner is a separate tool and is not the recommended workflow for monitoring and updating Performance Planner forecasts. Google Help+1
D) This is incorrect because Performance Planner is intended for continuous forecasting and planning, not only for occasional cost estimates on specific campaigns and keyword groups. Google Help+1
Source for verification
https://support.google.com/google-ads/faq/10286469?hl=en
https://support.google.com/google-ads/answer/10759203?hl=en
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Search Professional Certification" page.