To identify seasonal trends and make plans for his travel agency, Jeff uses Performance Planner. What guideline should he observe when using Performance Planner?

Here is the answer of the question: To identify seasonal trends and make plans for his travel agency, Jeff uses Performance Planner. What guideline should he observe when using Performance Planner?

• Jeff ought to only use the data from his campaign’s last month to build plans in the tool and then align his campaigns to those forecasts.
• She should develop month-by-month plans in Performance Planner, regularly view the updated forecasts, and check them for changes every week.
• Jeff should research what his competitors are doing by using the Reach Report. Then he’ll be aware of what’s happening in the ad auction.
• Jeff ought to use the tool when it’s required to estimate the costs of running specific campaigns and their keyword groups.

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