To maximise the hits on his website, Colin wants to target two different audiences using both display ads and search advertising. His two target audiences include cinema-goers and home movie watchers. Which type of approach would work for each audience? Home movie watchers

Here is the answer of the question: To maximise the hits on his website, Colin wants to target two different audiences using both display ads and search advertising. His two target audiences include cinema-goers and home movie watchers. Which type of approach would work for each audience? Home movie watchers

• Place a display ad for the local cinema on Colin’s own website
• Place a display ad on a cinema listings site
• Create a search ad with keywords based on Colin’s film reviews
• Distribute flyers at the local cinema

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