To set up ads for her local watch store in addition to the ads she already runs for her online store, Lucy should:

Google Shopping Certification
  • set up multichannel ads to direct customers to her online or local store
  • subdivide her product inventory and set different bids for her local and online only ads
  • enable local products in her shopping campaign and set up a product filter for “local”
  • begin the local inventory ads implementation process and complete the required steps

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