Video campaign up and running, check! Now how’s it doing? Holly has just a few minutes to pull some data together on how her audience is responding to the ads. In particular, she wants to know how well her ads are resonating — whether viewers are interacting with the ads they see. What metric should she investigate in Google Ads Reporting?

  • Clickthrough rate (CTR)
  • View rate
  • Viewthrough rate
  • Cost-per-view (CPV)
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