What are the three key steps to enable accurate measurement of the user journey?

Measurement - Smart Assessment
  • Track conversions, focus on the last interaction, include all relevant data sources
  • Choose an attribution model, connect Google Analytics and AdWords, enable remarketing
  • Enable conversion tracking, measure everything, include all Google data sources
  • Enable conversion tracking, measure the interactions that matter, include all relevant data sources

Leave a Reply

Your email address will not be published. Required fields are marked *