Question: What do Waze Local ads offer that traditional OOH and billboards lack?
- Business name and logo
- Business address
- Critical targeting and measurement capabilities to reach an audience of 100% nearby drivers in real time
- Business phone number
Explanation
Waze Local operates inside a live navigation environment, so ad delivery can use current location and driving context. This gives advertisers access to nearby drivers at the moment a business location may be relevant. Waze Ads also provide measurable actions such as clicks, saves, calls, and Navigations. Traditional outdoor placements can create visibility, but they do not provide the same real-time targeting or performance feedback.
Why the other options are incorrect
Business name and logo are basic creative elements available in many ad channels.
Business address is standard location information, not a Waze-specific capability.
Business phone number is contact information, not a targeting or measurement feature.
Source for verification
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Waze Ads Fundamentals Assessment" page.