what information does a target cost per acquisition cpa bid strategy need in order to find the optimal cost per click cpc bid for an ad each time its eligible to appear 2101

What information does a target cost-per-acquisition (CPA) bid strategy need in order to find the optimal cost-per-click (CPC) bid for an ad each time it’s eligible to appear?

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  • Forecast data
  • Manual bid changes
  • Test conversions
  • Historical conversion data
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