What is a key difference between reservation buying and auction buying?

Google Ads Video Certification
  • Reservation buying means pre-packaged lineups, while auction buying is for individual impressions.
  • Reservation buying includes hard-to-sell inventory, while auction buying does not.
  • Reservation buying is done manually, while auction buying is done through a Google representative.
  • Reservation buying is done programmatically, while auction buying is done manually.

Leave a Reply

Your email address will not be published. Required fields are marked *