What is a reason many advertisers end up undervaluing mobile’s contribution to conversions?

Google Ads Mobile Certification
  • Many in traditional retail are not mobile users.
  • They don’t use Google Ads.
  • No one has figured a way to “see” mobile’s contribution yet.
  • They use a last-click attribution model to measure performance, which ignores clicks earlier in the conversion path that may come from other devices.

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