What is automatically included in AdWords optimized lists?

  • AdWords optimized lists automatically include all users across the tag types, including AdWords remarketing tool, GA tag, and app tracking that’s sent to Google
  • AdWords optimized lists will update on a weekly basis based on your audience performance
  • AdWords optimized lists automatically include all new source data added to an AdWords account
  • Nothing is automatically included in AdWords optimized lists. It uses a manual process to set up across all tag types
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