What is the most important thing to consider when optimising a search engine marketing campaign?

Digital Garage Final Exam

Here is the answer of the question: What is the most important thing to consider when optimising a search engine marketing campaign?

  • Increasing the bid for the keywords you are targeting
  • Increasing the relevance of the keywords, ads, and landing page
  • Adding lots of keywords to the campaign to get more traffic
  • Continually changing the ad copy

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