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- Responsive search ads limit a marketer’s opportunity to compete in more auctions and match to more queries.
- Responsive search ads review data to manually choose the best combination of headlines and assets to show users.
- Responsive search ads save time by creating one ad with multiple headline and description assets that can be shown in different configurations to different users.
- Responsive search ads allow advertisers to share their messages with more potential customers, by permitting ads to display properly for different device sizes.
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