What’s an important benefit of opting into automatically applied recommendations?

Advertisement

  • Marketers select which recommendations are applied across an entire account or manager account, ensuring best practices are applied to all campaigns.
  • AI decides which recommendations to apply automatically to campaigns, without any need for human input.
  • Recommendations are based on the past week of data to react to the current market and avoid optimizations based on old data or settings.
  • Applying recommendations automatically will increase a campaign’s budget or reallocate budget between campaigns when necessary to improve performance.

Leave a Comment