- Marketers select which recommendations are applied across an entire account or manager account, ensuring best practices are applied to all campaigns.
- AI decides which recommendations to apply automatically to campaigns, without any need for human input.
- Recommendations are based on the past week of data to react to the current market and avoid optimizations based on old data or settings.
- Applying recommendations automatically will increase a campaign’s budget or reallocate budget between campaigns when necessary to improve performance.
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