What’s the definition of Campaign Manager 360?


  • It’s a single tool for planning campaigns, designing and managing creative, organizing and applying audience data, finding and buying inventory, and measuring and optimizing campaigns.
  • It’s a web-based ad management system for advertisers and agencies that helps with digital campaign management, including a robust set of features for ad serving, targeting, verification, and reporting.
  • It’s a set of tools that gives insights to better understand customers. You can use those insights to take action, such as improving a website and creating tailored audience lists.
  • It’s a search management platform that helps agencies and marketers efficiently manage some of the largest search marketing campaigns in the world, across multiple engines and media channels.

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