When choosing a maximum cost–per–click (max. CPC) bid, you should consider the amount that you make from a purchase because you want to set a bid amount that’s:

When choosing a maximum cost–per–click (max. CPC) bid, you should consider the amount that you make from a purchase because you want to set a bid amount that’s:

• based on how much your product is worth
• the same amount as the revenue generated by your product
• the same amount as the profit generated by your product
• 50% of how much your product is worth

The correct answer is: based on how much your product is worth