When creating text ads to advertise a client’s small chain of Italian restaurants, what should you include in the ad text to make it compelling to potential customers?
- Information about Italian food in the description
- Include call–to–actions, such as “Find the nearest location”
- An exclamation point in the display URL
- Use the same headline and description as other advertisers
The correct answer is: Include call–to–actions, such as “Find the nearest location”
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