Here is the answer of the question: When defining a strategy for your business, how can competitor analysis help you establish a USP (or Unique Selling Point)?
- It can enable you to offer discounts that compete directly with your competitors’ pricing
- It can identify how your offering is different in comparison to your competitors
- It can give you deeper insight into the market and their approach
- It can reveal which additional regions you could be operating in so that you can grow your business
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