When running a search engine marketing campaign, what goal do you expect to achieve by having conversion tracking on your site?

Here is the answer of the question: When running a search engine marketing campaign, what goal do you expect to achieve by having conversion tracking on your site?

• To see personal data about the person who bought from you
• To understand what is working and what is not
• To increase your budget to get more traffic
• To advertise internationally more easily

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