When you use any dynamic text, such as {keyword}, you must make sure you don’t end up with ads that exceed the following character limits:

Bing Accreditation Exam
  • Ad titles: 50 characters & Ad text: 35 characters
  • Ad titles: 60 characters & Ad text: 80 characters
  • Ad titles: 35 characters & Ad text: 85 characters
  • Ad titles: 15 characters & Ad text: 50 characters

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