Which benefits does conversion modeling bring to a client’s business?

Here is the answer of the question: Which benefits does conversion modeling bring to a client’s business?

• It helps clients learn from the models by reverse-engineering algorithms and building their own models.
• It helps marketers identify people who are similar to their converters so they can reach the entire interest group.
• It helps the client’s measurement stay privacy-safe, while providing more efficient campaign optimization and bidding.
• It deprioritizes users with a lower reported performance to optimize the campaign for strong performance.

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