While reviewing campaign reports, Sal notices that the last email campaign had low click-through rates. What could he do to optimize and improve performance?

Here is the answer of the question: While reviewing campaign reports, Sal notices that the last email campaign had low click-through rates. What could he do to optimize and improve performance?

• Conduct A/B or multivariate testing on the layout of his content to see if changing the hierarchy improves engagement
• Add a product recommendation content block to the email campaign to highlight top selling products
• Conduct A/B testing on variants of subject lines to better entice contacts to engage with the email content.
• Add event tagging to emails to track events inside them, so he can find out more about actions contacts take before and after they click.

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