Why is it important to sell Growth-Driven Design differently?

Because the timelines are often shorter which means the sales reps must better position the service to ensure prospects understand it right away.
Because unlike traditional web design, GDD requires the heads of each department to be involved in the website discussions.
Because if we do not rewrite the story in the prospect’s mind to adopt the new mindset towards their website, they will not be a good-fit for GDD.
Because selling GDD requires an understanding of the prospect’s users, thus we must conduct user experience research pre-sale.