Why is it recommended to separate Display Network campaigns from Search Network campaigns?

Google Ads Display Certification

Here is the answer of the question: Why is it recommended to separate Display Network campaigns from Search Network campaigns?

  • Higher bids are required to be successful on the Display Network
  • Lower clickthrough rates (CTRs) on the Display Network can negatively affect Quality Score
  • Separate campaigns allow for more accurate location targeting
  • Different campaign settings may be more effective on different networks

The above question is related to “Google Ads Display Certification“. You can find all the updated questions and answers related to to “Google Ads Display Certification” on the “Google Ads Display Certification” page. If you find the update in question or answers, do comment on this page and let us know. We will update the answers as soon as possible.

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