Why is optimized targeting a good fit for a cookieless world?

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Here is the answer of the question: Why is optimized targeting a good fit for a cookieless world?

  • Because it relies on using first-party data, Google audiences, and machine learning instead of third-party data.
  • Because it optimizes Display and Video campaigns to reach users who frequently accept to be tracked through cookies across sites.
  • Because it was designed to be implemented with Google Analytics 4, which is also well equipped for privacy-safe marketing strategies.
  • Because it allows the use of third-party cookies without informing the users, while using machine learning algorithms that ensure user privacy.

The above question is related to “Privacy for Agencies and Partners Certification Exam“. You can find all the updated questions and answers related to “Privacy for Agencies and Partners Certification Exam” on the “Privacy for Agencies and Partners Certification Exam Answers” page. If you find the update in question or answers, do comment on this page and let us know. We will update the answers as soon as possible.

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