Question: Your client has a high volume of repeat customers and wants your help reaching consumers who will drive the highest conversion revenue. How would you recommend they achieve their goal using Smart Bidding?
- Suggest they double down on lead generation efforts to drive new purchasers.
- Suggest they use historical purchase data and optimize toward lifetime value (LTV).
- Suggest they use enhanced CPC, as these are the metrics of the future.
- Suggest they add smart creatives like RSA to campaigns and ad groups.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Privacy for Agencies and Partners Certification" page.