Your client’s product costs US$50 to produce, and it sells for US$150. She’s sold 10 units and spent US$700 on her Google Ads campaign. How would you calculate her return on investment (ROI) to help her understand the benefit of using Google Ads?

Here is the answer of the question: Your client’s product costs US$50 to produce, and it sells for US$150. She’s sold 10 units and spent US$700 on her Google Ads campaign. How would you calculate her return on investment (ROI) to help her understand the benefit of using Google Ads?

• US$1500 (revenue) / US$1200 (cost + Google Ads spend)
• [US$1500 (revenue) – 10 (number of products sold)] / US$1200 (cost + Google Ads spend)
• [US$150 (sales price) – US$1500 (cost)] / US$700 (Google Ads spend)
• [US$1500 (revenue) – US$1200 (cost + Google Ads spend)] / US$1200 (cost + Google Ads spend)

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