Here is the answer of the question: Your company’s created a collection of two-to-three years’ worth of weekly data for every driver of sales, including all marketing channels, but also across areas like price promotions, distribution, and product changes. You can now analyze ROI (return on investment) for each media channel to determine the ones you should continue to invest in. Which analysis technique have you used?
- Media mix model
- Machine learning
The above question is related to “Google Ads – Measurement Certification“. You can find all the updated questions and answers related to to “Google Ads – Measurement Certification” on the “Google Ads – Measurement Certification” page. If you find the update in question or answers, do comment on this page and let us know. We will update the answers as soon as possible.
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