Your company’s sporting goods campaign includes several Programmatic Guaranteed deals that are frequency managed at the campaign level. While reviewing the campaign in Display & Video 360, you realize that two of your deals passed on 10,000 bid requests. What impact could this have on your campaign?

Here is the answer of the question: Your company’s sporting goods campaign includes several Programmatic Guaranteed deals that are frequency managed at the campaign level. While reviewing the campaign in Display & Video 360, you realize that two of your deals passed on 10,000 bid requests. What impact could this have on your campaign?

• It allows you to decrease impressions in certain regions.
• It allows you to reinvest your budget to reach new users.
• It allows you to decrease your campaign’s unique reach.
• It allows you to increase ad exposure to the same users.

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