You’re a marketing executive at an airline company and have been asked to plan your company’s online advertising budget on a monthly basis. You decided to use Google Ads’ Performance Planner to help accomplish this task. What are two advantages Performance Planner offers you? Choose two.

Here is the answer of the question: You’re a marketing executive at an airline company and have been asked to plan your company’s online advertising budget on a monthly basis. You decided to use Google Ads’ Performance Planner to help accomplish this task. What are two advantages Performance Planner offers you? Choose two.

• Performance Planner integrates with other budgeting software, such as Quickbooks.
• Performance Planner uses machine learning for forecasting.
• Performance Planner forecasting is powered by billions of Google searches conducted each week.
• Performance Planner will help you identify funds from other operational budgets to allocate to marketing.

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