You’re a marketing manager for a leading online music store and have been given a new key performance indicator (KPI) to hit this quarter: sell 25 percent more units of electronica artists month over month. What mobile engagement would you recommend to achieve this goal?

  • Enhanced GPS targeting to get customers into the store
  • Add a click-to-navigate button to your banner ads
  • Make your home office address easy to find
  • Send a 10 percent off coupon to email mailing list
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