Advertisement
- Continue to manually set the bids to focus on driving clicks to the site in order to drive conversions
- Create 1 campaign and apply target search page location bidding to drive visibility and reservations
- Apply target cost-per-acquisition (CPA) bidding to drive conversions at her desired CPA
- Create 2 separate campaigns that include a mix of brand keywords and highly targeted keywords, and apply maximize click bidding to each campaign
Join our list
Subscribe to our mailing list and get interesting stuff and updates to your email inbox.