Question: Zhao is launching a marketing initiative to reach both Englishand Portuguese-speaking countries. How should he most effectively set up Google Display ads?
- He should create a separate ad group for each language within the same Display campaign.
- He should create a separate ad group for each location within the same Display campaign.
- He should create a separate campaign for non-English and non-Portuguese languages.
- He should create a separate Display campaign for each location.
Explanation
Google Ads applies location targeting and language targeting at the campaign level, so the cleanest structure is to separate markets by campaign. This gives better control over market-specific settings, budgets, and reporting for each country or region. It also makes localization easier because each campaign can be aligned to the language needs of the location it serves. Using ad groups for this setup is less appropriate because ad groups organize ads and targeting inside a campaign rather than replacing campaign-level geography controls. Google Help+1
Why the other options are incorrect
Language ad groups Language is a campaign-level setting, so separate ad groups do not create proper language-market separation. Google Help+1
Location ad groups Geographic targeting is controlled at the campaign level, so ad groups cannot independently manage location structure. Google Help+1
Other-language campaign This does not address the need to organize campaigns for the specified English- and Portuguese-speaking target locations. Google Help+1
Source for verification
https://support.google.com/google-ads/answer/1722072
https://support.google.com/google-ads/answer/1722078
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Display Professional Certification" page.