Display & Video 360 Answers (Old)

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Who should begin the deal negotiation for exchanges integrated with deal sync?
When would you use data-driven creatives with dynamic rules?
You’re the highest bidder at $10 in a second-price auction for inventory. The second-highest bidder bids $6. What will you pay for these impressions as the auction winner?
A clothing company wants to know how many shoppers who ﬁrst saw their ad on a mobile app ended up purchasing clothing using their personal tablet. Which type of measurement should you use to access this information?
If you want to manage frequency within your Programmatic Guaranteed deals across multiple publishers, at what level should this be conﬁgured in your account settings?
You’re working on a new campaign and want to optimize bids based on a single conversion type. Which bidding strategy should you use?
You’re working on a campaign and want to change the end date for multiple line items. You decide to make bulk edits using structured data ﬁles (SDFs). What should be your ﬁrst step?
Besides digital content labels and sensitive categories, which tool can help protect your brand within your Connected TV campaign?
You’re launching a campaign for a national bakery chain that’s opening next weekend. They’re willing to pay extra to advertise on the homepage of various local news stations, but want the ﬂexibility to back out if it rains on their opening day. Which deal type should they enter into with this publisher?
For campaigns in Display & Video 360, which creative dimensions are most commonly available for mobile in-app inventory?
What type of ad format requires publishers to conﬁgure the creative to reﬂect the look and feel of their site?
Your client is launching a new generation of mobile phones. The client has a separate display ad for each of the three models and wants to show the ad that leads to the most purchases more often than the other two models not performing as well. Which type of display creative optimization would you use to achieve this goal?
You recently completed a campaign promoting a new product and you need to evaluate its success. You’ll use an attribution model to assign attribution credit across various touchpoints, such as clicks and impressions. But you also want to give more credit to the touchpoints that happened closest to the time of conversion. Which model would you apply?
You work for a sports apparel company that sponsors marathons in three different cities and wants to deliver city-speciﬁc ads. You need to make sure your ad creative for each city is viewed in the correct location. Which ad format should you use?
Your colleague is preparing for an upcoming campaign for a new novel with a target audience of adults between 18-64 years old. They’d like to use a Display & Video 360 feature to understand their campaign exposure for that demographic. Which feature could your colleague use to see these metrics?
You’re setting up a non-YouTube Connected TV campaign and want to make sure you’re doing it correctly. To ensure the campaign can run properly, you need to modify a particular campaign setting. Which campaign setting requires modiﬁcations?
Your client is a leading outdoor gear retailer. For their new campaign, they want to work directly with a speciﬁc media outlet and ensure that they achieve a ﬁxed number of impressions within the outdoor adventures section of the publisher’s site. Which deal type should they use?
Your colleague is launching a Programmatic Guaranteed deal that should include YouTube video ads and campaign activity audience list, but is having trouble adding the campaign activity audience to the campaign. What could be causing this issue?
Which audience types can you use for a YouTube connected TV campaign if you want to reach speciﬁc audiences?
You work for a sport apparel company that’s launching a new sneaker collection. You want to advertise it speciﬁcally to people who interacted with your previous campaign. What audience type should you use in Display & Video 360?
Several native video ads will be used to advertise a new summer fragrance. Which line item type should be created for this campaign?
A marketer is doing a routine analysis of campaign performance and wants to see the data immediately, instead of waiting for a report to run and then downloading the ﬁle. Which report should they run?
Your colleague wants to measure the brand perception, or Brand Lift, on his clients’ new audio ad Programmatic Guaranteed deal. When he runs a Brand Lift Study in Display & Video 360, he doesn’t see signiﬁcant results for this deal. What’s the reason for this?
A resort wants to pay a premium to advertise on the homepage of multiple online travel agencies, but they also want the ﬂexibility of backing out of the deal if weather conditions aren’t optimal near launch day. Which deal types will meet their requirements?
A book publisher is releasing the newest novel from a well-known author and is creating four unique 30-second videos to promote the book. They’ve tasked you to identify which ad viewers watch to the end most often. To prioritize showing that ad, which type of video creative optimization would you use?
A marketer created an ad for a beachfront property with an inﬁnity pool. The ad needs to be shown to people searching for this type of property for their next vacation getaway. Which type of audience should the marketer select?
You work for a pet company and want to optimize their campaign for customers that spend the most money and have the best transaction return on ad spend. Which bidding strategy should you use?
What’s the first step when using structured data ﬁles (SDFs) to make bulk edits?
For a connected TV campaign within Display & Video 360, which report shows the total number of engaged users?
What distinguishes blocklists from sensitive categories?
In which situation would you use data-driven creatives with dynamic rules?
How should you advise an advertiser to do a bulk creatives upload in Display & Video 360?
The marketing team at your company is having issues with an audio campaign they recently created for a new product launch. They’ve asked you to help ﬁgure out what could be causing the problems they are having. What could be causing the issue?
Your colleague needs to update details of a large campaign and wants to use structured data ﬁles (SDFs) for making these changes. Before uploading everything to Display and Video 360, they ask you to double-check the ﬁles. Which setting will cause an error?
Your company’s sporting goods campaign includes several Programmatic Guaranteed deals that are frequency managed at the campaign level. While reviewing the campaign in Display & Video 360, you saw that two of your deals passed on 10,000 bid requests. What impact does this have on your campaign?
An international restaurant chain wants to use engaging creative formats for their new promotional campaign. You need to apply a Google tool that has templates which allow direct upload of creatives to Display & Video 360. Which tools should you use?
For non-guaranteed deals, when is it recommended to bid 20% higher than the ﬂoor price?
Your colleague created a line item in Display & Video 360 for their clients’ mobile web campaign and targeted mobile in-app by mistake. They went in and removed the mobile in-app targeting at the insertion order level, but the campaign is still targeting mobile in-app. Why is this happening?
Your client wants to use a Floodlight tag to report the number of people who visit their site after clicking on one of their ads. Which tag should be used?
Your colleague is running a YouTube connected TV campaign and wants to reach several speciﬁc audiences. Which audience types can they use for this campaign?
A flower shop is running a campaign geared toward party planners, a speciﬁc audience they created within Display & Video 360. They don’t want this audience seeing the ad more than twice per month. Where should you set up frequency management?
If an advertiser participates in a private auction and their bid isn’t the highest, what happens?
To optimize your campaign’s bids based on a single conversion type, which bidding strategy should you select?
Your new colleague is trying to learn more about the options for customizing attribution models. How would you accurately summarize the options for them?
A client is launching a new line of snowboards. They want to share the ad with consumers who’ve previously interacted with their ad campaigns. Which Display & Video 360 audience type should be used?
Your company is running an activewear campaign that includes several Programmatic Guaranteed deals that are frequency managed at the campaign level. You noticed in Display & Video 360 that one of your deals passed on 10,000 bid requests. What does this mean for your campaign?
You’re evaluating the success of a holiday promotion for your latest campaign. You want to assign attribution credit across various touchpoints, such as clicks and impressions, but you want to give more credit to the touch points that happened closest to the time of conversion. What attribution model should you use?
In Display & Video 360, a national gift shop chain created a speciﬁc audience for their campaign, which is geared toward holiday shoppers. They don’t want this audience seeing the ad more than twice per month. How should you set up frequency management?
You’re working with a new tea company and want to quickly check impression levels for their latest campaign. What type of report can you create in the moment?
Which party is responsible for launching deal negotiations for exchanges integrated with deal sync?
A soft drink company is rolling out several new ﬂavors for the holidays and has created a separate display ad for each. They want to promote the ad leading to the most purchases more frequently than the other two not performing as well. They want to use display creative optimization, but aren’t sure which type will work best for them. What should you recommend?
A department store wants to enhance their campaign for shoppers who spend the most money and have the best transaction return on ad spend. What bidding strategy should they use?
A national car dealer is willing to pay extra to advertise their end-of-year sale on some national ratio stations’ homepages. They also want the option to stop the deal at their discretion. Which type of deal should they have with this publisher?
Your company launched a Programmatic Guaranteed deal for a specialty foods business last week. You notice while reviewing impressions that it underdelivered. What’s the ﬁrst step to take to ﬁgure out what happened?
Your client developed new audio ads for their department store, and you recently launched a Programmatic Guarantee deal to support these ads. After the campaign, your client reviewed their Brand Lift Study in Display & Video 360, and unfortunately didn’t see any signiﬁcant results. What’s the reason for this?
Which statement accurately summarizes the options you have for customizing your attribution models?
Which statement about mobile in-app and mobile web inventory is correct?
You’re a marketer who recently launched a new campaign and are curious about how many mobile views your ad has received to date. Which Display & Video 360 module will provide the information you need?
You work with a clothing brand that’s launching a new parka collection. You want to see which winter sport publishers have space on their websites available for purchase. Which Display & Video 360 module should you use to ﬁnd this information?
You’re working on a non-guaranteed deal, and your colleague recommends bidding 20% higher than the ﬂoor price. In which situation would you consider doing this?
To promote an upcoming product launch, a marketer creates multiple native video ads. Which Display & Video 360 line item should be used?
You’ve just launched a Programmatic Guaranteed deal with a top sports brand. The campaign was supposed to go live today, but in Display & Video 360 you see that no impressions ran and no spend was reported. What’s the ﬁrst thing you should do within the Deal Troubleshooter?
Your client recently launched a new line of bicycles and created a speciﬁc ad for the step-through model. What type of audience should you use to make sure the ad is shown to people looking to purchase this type of bike?
A marketer created a line item in Display & Video 360 for a mobile web campaign accidentally targeted mobile in-app. To correct this, the marketer removed the mobile in-app targeting at the insertion order level. Why would the campaign continue to target mobile in-app?
What’s a good use case for inventory packages?
In which scenario should a marketer use inventory packages?
Your coworker is starting a Programmatic Guaranteed deal for a client, but is having trouble adding the campaign activity audience to the campaign. They need to include YouTube video ads and the campaign activity audience list. What might be creating this issue?
At what level in the account settings can you manage frequency across multiple publishers within Programmatic Guaranteed deals?
You plan to use structured data files (SDFs) to update details of a large campaign you’re working on. You try to upload everything into Display & Video 360 but are getting an error. Which setting will cause an error?
Last week, you launched a new campaign and want to see how many mobile views your ad has received so far. Which Display & Video 360 module would you use to gather this information?
Your company is launching a campaign for a new car model. They want to create an immersive 3D format that uses their existing 3D car models. Which ad format should you use?
You want to change the end date for multiple line items within your campaign and plan to use structured data ﬁles (SDFs) for bulk editing. What’s the ﬁrst step when using SDFs?
Which format requires that publishers set up their ad creative to reﬂect their site’s look and feel?
In Display & Video 360, which creative dimensions are most frequently available for mobile in-app inventory?
For exchanges integrated with deal sync, who must initiate the deal negotiation?
Your company is launching a new meditation app. They want to work directly with a speciﬁc media outlet and guarantee a ﬁxed number of impressions within the wellness section of the publisher’s site. Which deal type should you use?
Your client wants to promote a new line of high-end watches with interchangeable faux-leather watch straps. Their ad should be shown to those looking to purchase this type of watch. Which audience type should you use in Display & Video 360?
You launched a Programmatic Guaranteed deal for a major client. While reviewing the impressions, you see that the deal has underdelivered. Your client is concerned and wants to know what could have caused the poor performance. What should you do ﬁrst to determine why it happened?
You’ve just launched an ad campaign and are eager to quickly check impression levels. Which report type will let you see the data right away?
You have the winning bid at a second-price auction for inventory at $12.00. The second-highest bidder bids $8.00. How much will you pay for these impressions?
Which assertion about mobile in-app and mobile web inventory is accurate?
You’re working for a car manufacturer and want to see how many users who ﬁrst saw your ad on mobile devices ended up purchasing cars from their desktop computers. Which type of measurement should you review?
An advertiser participates in a private auction. What happens if their bid is not the highest?
Within your Connected TV campaign, what tools are available to help you protect your brand?
You’re training a new colleague to set up non-YouTube Connected TV campaigns. They need to modify a certain campaign setting so the campaign can run properly, but they can’t remember which one it is. Which campaign setting must they modify so the campaign can run properly?
While analyzing your connected TV campaign within Display & Video 360, you want to check the total number of engaged users. Which report would you use?
Your client has a documentary film coming out next month. They have three separate 30-second promo videos and want to identify which ad viewers watch to the end most often. To prioritize showing that ad, which type of video creative optimization would you use?
You need to report on the number of times users visit your site after seeing or engaging with one of your ads. Which Floodlight tag should you use?
You’re preparing a new campaign for a global textile manufacturer, using engaging creative formats. You need to select a tool that has templates to allow direct upload of creatives to Display & Video 360. Which Google tools meet this requirement?
In which scenario does it make sense to use Inventory Packages?
When it comes to mobile in-app and mobile web inventory, which statement is true?
You work for an athletic shoe company that funds sporting events in four different countries. Your company wants to deliver country-speciﬁc ads that are viewed in the correct location. Which ad format would make sure that your ad creative for each country is viewed correctly?
Your company is launching several new video game modules, with a separate display ad for each console. Management wants to make sure the ad leading to the most purchases shows more often than the ads not performing as well. To achieve this goal, which type of display creative optimization would you use?
You’re setting up a Connected TV campaign and are concerned about security. Which tools in your Connected TV campaign can help you protect your brand?
You’re preparing to evaluate the success of your recent campaign promoting a seasonal sale. You want to assign attribution credit across various touch points, such as clicks and impressions, but you want to give more credit to the touch points that happened closest to the time of conversion. Which attribution model would you use?
You’re reviewing impressions for a Programmatic Guaranteed deal that you launched last week and notice that it underdelivered. What should you do ﬁrst to determine why it happened?
An athletic shoe company is preparing to launch a new campaign for the holidays featuring existing products and their newly designed running shoe. They’d like to create an immersive 3D format that uses existing 3D shoe models to better engage the consumer. Which ad format should they use?
Your colleague is having an issue with an audio ad campaign and asks you to help troubleshoot it. Which of the following would cause this issue?
Your client created several native video ads to promote their new musical. Which line item type should you use for this campaign?
For what purpose would you want to use data-driven creatives with dynamic rules?
Which statement correctly describes the difference between blocklists and sensitive categories?
Your new colleague is working on a large outerwear campaign and wants to use structured data ﬁles (SDFs) to update some details. They ask you to check why they’re getting an error message when they upload everything to Display & Video 360. Which setting is causing this error?
An advertiser working in Display & Video 360 created a line item for their mobile web campaign and accidentally targeted mobile in-app. The mobile in-app targeting was quickly removed at the insertion order level, but the campaign continues to target mobile in-app. What is the issue here?
A company is launching a campaign for a new gaming computer, aiming to reach teens and young adults between 13-26 years old. They’d like to understand their campaign exposure for that demographic by using a Display & Video 360 feature to see these metrics. Which feature should they use?
As a marketer, you need to set up universal brand controls in Display & Video 360 to ensure that everything aligns with your company’s brand guidelines. Within the account hierarchy, what’s the highest level that you should choose?
You’re setting up a Programmatic Guaranteed deal that must include YouTube video ads and a campaign activity audience list. You’re unable to add to add the campaign activity audience to the campaign. What may be causing this error?
Your outerwear company recently launched a Programmatic Guaranteed deal. The campaign was set to go live this morning, but when monitoring Display & Video 360 you observe that no impressions ran and no spend was recorded. You decide to use the Deal Troubleshooter to ﬁgure out what the problem is. What’s the ﬁrst step you should take?
You work for a music production company and are creating a new audio ad campaign for an album release. You’re having an issue with the campaign and need to identify the cause. What could the potential issue be?
Which ad format requires the publisher to conﬁgure the ad creative to reﬂect the look and feel of their site?
You want to manage frequency within your Programmatic Guaranteed deals across multiple publishers. At what level in your account settings should you set this up?
A car manufacturer that sponsors auto shows in ﬁve different cities wants to use city-speciﬁc ads. You need to select an ad format that will make sure your ad creative for each location is viewed in the correct city. What ad format could you use?
A marketer wants to advertise a new spa package to people who have interacted with their last ad campaign. Which audience type should they select in Display & Video 360?
You’re running a campaign for your client’s shapewear products. It includes many Programmatic Guaranteed deals that are frequency managed at the campaign level. While monitoring your deals in Display & Video 360, you notice one of these deals recently passed on 10,000 bid requests. How will this affect your campaign?
You’re new to the concept of customizing attribution models and are just learning how the available options work. Which statement accurately deﬁnes your options?
Your client wants to focus on a specific media outlet to promote their new line of smart refrigerators. They also want to achieve a ﬁxed number of impressions within the kitchen appliances section of the publisher’s site. Which deal type ﬁts their requirement?
When working on a non-guaranteed deal, in which situation would you recommend bidding 20% higher than the ﬂoor price?
Your colleague is working on their first non-YouTube Connected TV campaign and wants to set up the campaign the right way. Which campaign setting requires modiﬁcations so the campaign can run properly?
You’re working on a bidding strategy for a health food store that wants to improve their campaign for shoppers who spend the most money and have the best transaction return on ad spend. Which strategy should you use?
You want to check your client’s Brand Lift Study (BLS) in Display & Video 360 after recently launching a Programmatic Guaranteed deal for their new audio ads. You review the report and see the campaign spent the minimum BLS thresholds, but the campaign didn’t receive signiﬁcant results. What could be causing this issue?
You’re working with a national coffee shop chain that wants to use engaging creative formats for their new coffee campaign. Which of the following Google tools have templates that allow direct upload of creatives to Display & Video 360?
During an analysis of your connected TV campaign within Display & Video 360 you want to see the total number of engaged users. Which report do you use?
You’re launching a campaign for a national ba kery chain that’s opening next weekend. They’re willing to pay extra to advertise on the homepage of various local news stations, but want the ﬂexibility to back out if it rains on their opening day. Which deal type should they enter into with this publisher?
While working on a new campaign, you decide to optimize bids based on a single conversion type. Which bidding strategy do you use?
You’re preparing a report on campaign metrics. Within Display & Video 360, where can you ﬁnd information about the number of mobile views your ad has received?
Which creative sizes are most commonly available for mobile in-app inventory in Display & Video 360?
A national bridal chain created a specific audience within Display & Video 360. This will be used in a campaign customized for wedding planners. They don’t want this audience seeing the ad more than twice per month. Where should they set up frequency management?
A furniture manufacturer is launching a new summer campaign for their latest outdoor furniture collection. They want to increase their sales by creating an immersive 3D format that uses their existing 3D furniture models. Which ad format should be used?
You’re working in Display & Video 360 in preparation for a product launch. You want to discover publishers in the right type of business with space available for purchase on their website. Where can you ﬁnd these publishers?
You need to reach several specific audiences for the YouTube connected TV campaign that you’re running for your client. Which audience types can you use?
Your company is opening a new restaurant next month and is creating several 30-second videos to promote the grand opening. They want to determine which of the ads viewers watched to the end most often so they can prioritize showing that ad. Which video creative optimization type should you use to achieve this goal?
To access a first-party audience list from a Floodlight tag in Display & Video 360, what step should be taken in Campaign Manager?
Which environments and inventory sources cannot run within a single line item?
How can an advertiser be granted access to TrueView inventory?
What is required for creative approval?
What environment supports proximity targeting?
Which ad format supports pre-bid verification with Integral Ad Science?
What report shows the number of unique users for a specific website?
Where can a preferred deal be assigned?
What report can identify when a campaign overspent the budget?
What step would an advertiser take to target a list of email addresses?
What are two ways to make bulk changes within Display & Video 360 campaigns?
How does the setup for a Programmatic Guaranteed deal differ from a preferred deal?
What step should be taken to track and secure a programmatic deal with a publisher?
To send data from Campaign Manager to Display & Video 360, what initial step should be taken?
How would you add third-party verification to a creative when Campaign Manager is your ad server?
What format cannot share a frequency cap with other media formats?
How can a profit margin be applied to the revenue metric?
When is a “view” counted for TrueView campaigns?
What is the correct Display & Video 360 account hierarchy?
What inventory sources allow for exclusive publisher partnerships?
When creating a new TrueView campaign, how long should be allocated for creative review?
What step would be taken to verify that conversion pixels are implemented and load correctly?
Which two views show the revenue and conversion metrics for line items? (select two)
What is one way to control ad frequencies across multiple insertion orders?
What report can help verify if pixels load correctly on a webpage?
For deals, which tool can be used to identify if the correct creative sizes are sent with the bid request?
What hierarchy levels are required to permission and link a YouTube channel to run TrueView?
What does an audit status of “Pending, servable” mean?
How can a site be blacklisted from an advertiser’s media buys?
What line items are impacted by insertion order default targeting?
What should be used to investigate why a line item isn’t winning the majority of qualifying open auction impressions?
To activate the creative approvals process for a new creative, what step must be taken?
What step should be taken to assign an advertiser to a preferred deal when creating a new inventory source?
What feature allows users to adjust fixed bids for different geographies or device types?
What data cannot be evaluated with a Standard or General performance report?
How can a group of URLs be excluded across advertisers?
How are creatives assigned to a line item?
What ad format cannot run with Even pacing set on the insertion order?
What timezone is applied to inline charts and metrics data?
Where can an advertiser set their campaign goal?
Which two settings can be edited in Campaign Settings? (select two)
To optimize the campaign towards viewability, which two approaches can an advertiser take? (select two)
How can a creative be submitted for audit after it’s been rejected and fixed?
What insertion order settings must be set before a campaign can go live?
When users make changes to a line item or insertion order, where are those changes displayed?
Which two objectives can be selected as a campaign goal? (select two)
When creating new video line items, what are two execution methods that save time? (select two)
What step should be taken to view performance data for targeted audience segments?
How is the daily budget calculated for an insertion order with Flight Even pacing?
What is a benefit of linking a YouTube channel to the advertiser in Display & Video 360?
What steps should be taken at the Advertiser level to run TrueView?
How can a campaign be activated after creating it?
Which campaign setting impacts how the associated insertion orders deliver?
At what levels can pacing be set?
Which ad formats cannot be assigned to a single line item? (select two)
How are line items affected when a user edits the default targeting for insertion orders?
What are two ways to check why a private deal is not running? (select two)
What are two Google Audiences? (select two)
What is one benefit of applying “auto budget allocation” to an insertion order’s budget settings?
How can a line item’s potential reach be increased from 1K to 1M targeted impressions?
What step should be taken to determine which creatives had the lowest eCPM over the last month?
Which three settings could prevent deals from meeting their ad-serving goals? (select three)
What are two ways to troubleshoot a non-spending line item? (select two)
When targeting a private deal with a news publisher that constantly refreshes the text on the page, which targeting should be avoided?
Which two insertion order and line item settings are required? (select two)
Where are video ads hosted for a TrueView campaign?
What percentage of the daily budget is applied when using “Ahead” pacing?
Which two pacing scenarios represent spend-behavior that’s working as intended? (select two)
What is the result of using a VPAID tag instead of a VAST tag when running video ads?
What step should an advertiser take to exclude sensitive categories using a supported third-party verification tool?
What is the difference between Programmatic Guaranteed deals and preferred deals?
What step should be taken to configure a Programmatic Guaranteed deal once negotiations are complete?
Which exchanges have their own creative audit process?
To duplicate a line item, what steps must be taken?

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