Bing Accreditation Exam Answers 2019

Bing Accreditation Exam Answers 2019

  1. A broad match modifier tells Bing Ads that a specific word or words must not be present in order for your ad to display. True or False?
  2. With the Bing Ads Intelligence tool, you can get insights on searches by user location and/or demographic. True or False?
  3. Bing Ads categorizes clicks in three different ways. For which kind is your campaign billed?
  4. What is the first step in getting a bid estimation for keywords?
  5. You should investigate which of the following to uncover the cause of increased click volume (traffic)?
  6. Which column in the Bing Ads data summary table tells you the pre- and post-auction delivery status of your campaign?
  7. Which of the following can you customize in Bing Ads Editor?
  8. The most important feature of Sitelink Extensions (including Enhanced Sitelinks) is:
  9. Which Sitelink Extensions will help boost ad performance by highlighting products and services?
  10. In addition to Microsoft Office Excel Template (.xls), what other file format can be used to import a keyword list into Bing Ads?
  11. What is the best way to learn how many clicks Bing Ads has identified as low quality?
  12. Exclusions you set at the campaign level will cascade down to all of the ads in your campaign. True or false?
  13. Universal Event Tracking (UET) is a mechanism for advertisers to do what?



  14. When using Dynamic search ads, what happens after you create specific ad text for your relevant targets?
  15. How would you focus on a more specific audience for a given ad group or campaign?
  16. How many tags must you place on your site to track multiple campaigns?
  17. What is the main advantage of using dynamic text in your ads?
  18. With dynamic search ads, you no longer have to do the following: (Select 2)
  19. What needs to happen before you import your custom audiences into Bing Ads for search remarketing?
  20. What are the benefits of having an upgraded URL?
  21. Which Delivery status is given to ads or keywords that violate the Bing Ads policies?
  22. Which feature should you use to create a custom filter that shows items with different attributes?
  23. With pay-per-click search advertising, when are you charged?
  24. Which Ad extension report allows you to track how your business attracts customers across PCs, tablets and mobile devices?
  25. If you set a daily accelerated budget too low for the traffic generated by your keywords, what might happen?
  26. You want to track your search advertising budget and spend. Which report group should you select?
  27. Search syndication and distribution is when a search engine provides its services to a third-party in need of search capabilities for their digital properties. True or false?
  28. If all three components of quality score are combined to be above average, most likely your score will be 7 or above. True or false?
  29. In Bing Ads, which customer actions are considered conversions? (Select three)



  30. How many managing customers can you grant access for on your account? (And likewise remove?) remove?)
  31. It is possible to bulk edit and manage multiple accounts using a Mac. True or False?
  32. You can target your ads using which of the four audience variables?
  33. Before you create product ads in a shopping campaign, you must first do what?
  34. What are two ways to import a file? (Select two)
  35. How do bid adjustments (modifiers) affect the display of your ad?
  36. Which of the following audiences can you define with remarketing lists?
  37. Multiple Ad Groups are allowed in Campaigns.
  38. Best practices for using automated rules include the following: (Select 2)
  39. You can set default keyword bids at what level?
  40. The Negative Keywords Conflicts report provides useful information about how negative keywords may be reducing campaign effectiveness. This report returns which of the following information? (Select two)
  41. Keywords can be analyzed by what factors?
  42. Bing Ads Editor allows you to work and make changes offline and online. True or False?
  43. You can create a new campaign by copying an existing campaign from one account to another. True or false?
  44. Which components are not required for a Bing Ads expanded text ad?
  45. Bing Ads supplies the curated list of potential customers for in-market audiences. True or False?
  46. Alpine Ski House is promoting weekend getaways for retired couples who live near Denver. What are the best targeting options for this customer?
  47. Bing Ads Keyword Planner allows you to search for new keywords using a phrase, website, or category. From which Bing Ads tabs can you access Keyword Planner?
  48. Why is it important to choose the right keywords? (Select two)
  49. When you target by time of day, which time zone does Bing Ads use?
  50. Remarketing in paid search lets you target ads to people who have interacted with your site before. True or false?
  51. Which of the following might generate invalid clicks? (Select two)
  52. For whom might you create a remarketing list?
  53. You can import existing campaigns from other online search engines, like Google. True or false?
  54. You can import Google campaigns directly into Bing Ads using your Google AdWords credentials. True or false?
  55. You want to improve the relevance of your ad and landing page. First, you include dynamic text in your ad. What else can you do?
  56. If your ad rank is low even though your click-through rate is high, what should you do to improve your campaign?
  57. Synchronization operations are only applied to the accounts and campaigns you’ve downloaded to the Bing Ads Editor. True or false?
  58. You can configure the Manager pane to provide either tabs or a drop-down list for selecting the type of item that you want to view. True or False?
  59. You run a pizza delivery service in the greater New York area, delivering to Brooklyn, the Bronx, and Queens.
    How would you target the ads to optimize your campaign?
  60. From which Bing Ads Editor pane can you bulk-edit all of the items selected in the Summary Grid?
  61. With Bing Ads, you can export which kinds of campaigns?
  62. Which of the following factors could impact the performance and delivery of your ad?
  63. Although the Ad Preview and Diagnostics Tool is a powerful and useful tool, you should use it sparingly because it directly affects your campaign results and budget.
  64. If you are unable to find your ad in the Bing Network results pages, why should you first examine the Impressions column in the Bing Ads data summary tables?
  65. Which Delivery status indicates an ad group that has passed its end date?
  66. An Expanded Text Ad contains three fundamental visual elements: the ad title, the display URL, and the ad text. True or false?
  67. You can focus a campaign or ad group on potential customers who meet which specific criteria? (Select 2)
  68. What happens if your account reaches its credit limit?
  69. The keyword research feature can help you:
  70. A custom audience is a type of remarketing list. What is NOT required to set this up?
  71. On which page can you check if your ad is appearing or not?
  72. Which Bing Ads feature can help you analyze your ad campaign performance?
  73. For what does Bing Ads charge you?
  74. Your ad will be approved if you comply with Bing Ads policies for the United States, regardless of the market in which the ad is being displayed.
  75. You can find your PPC quality scores in your Performance Reports and in your Keywords list. True or false?
  76. For locations to display in Location Extensions, they must be within how many miles of user?
  77. Which item is not a possible Campaign Exclusion?
  78. Device investment (desktops/laptops, tablets and smartphones) can be controlled by bid modifiers of: (Select 2)
  79. Bing Ads includes robust research and reporting tools to help you identify potential areas for campaign improvement. What is it called when you improve your campaign based on the results of these tools?
  80. You can adjust your bidding so budgets will go toward the best performing devices and ads.
  81. A tracking tag (UET tag) is designed to help advertisers target their audience for which purpose?
  82. Looking at traffic history is one way to improve your bidding strategy. True or false?
  83. Trey Research sells vegetable seeds and does not want its ad to display when a customer searches for flower seeds. To avoid displaying an ad when a customer searches for flower seeds, which Bing Ads option should they select?
  84. Your ad has a high number of impressions, but a low click-through rate. Which of the following might help increase your click-through rate?
  85. Keyword research templates are available in the Template Pane, but they do not incorporate Excel features. True of false?
  86. To optimize your product feeds no matter the priority or filter, you must make sure to take the following actions: (Select two)
  87. Automated rules can only be applied at the campaign level. True or false?
  88. What keyword-specific metrics might you use to tailor your bid strategy based on the price of your products or services?
  89. Which of the following will help you evaluate the effectiveness of your campaigns?
  90. Which exclusions are permitted at the campaign level to keep your ad from displaying?
  91. What is a keyword bid?
  92. Bing Shopping supports the use of Google data feeds for Catalog feed files. True or false?
  93. Which Bing Ads resources should you use to help you optimize your performance?
  94. Which of the following ideas should you consider implementing when writing your ad
  95. Bing Ads Multi-user Access lets you use one username to access multiple customer shells. True or false?
  96. You want to determine which ads lead to clicks and conversions, and which are not performing. Which type of report should you select?
  97. Each campaign you create will have its own ___________.
  98. With search advertising, what happens when a customer clicks your ad? (Select two)
  99. What is the main benefit of syndication?
  100. What kinds of error types are indicated by a red circle with an exclamation point (”!”) in the Summary Grid?
  101. From where can you export data in Bing Ads Editor?
  102. What do you call words or phrases that trigger ads when they match a customer’s search query?
  103. A visitor to the Baldwin Museum of Science website signs up to receive its newsletter. What is this customer action called?
  104. How do your keyword bids and your daily budget work together?
  105. Which of the three elements in the Bing Ads quality score formula should you use to determine the best ways to optimize your ads?
  106. An online clothing store sells clothing exclusively to young women. What are the best targeting options for this advertiser?
  107. Coho Winery wants their ad to display for the keyword “cabernet sauvignon” only when a customer’s search query matches their keyword exactly, including some close variants, with no extra words. Which keyword match option should they select?
  108. Which of the following examples of automated rules can you create in your account?
  109. Which of the following does not affect your ad’s rank?
  110. What Bing Ads feature allows you to specify how closely a customer’s search query must match your keyword before your ad is displayed?
  111. Tablet investment can be controlled by bid modifiers of: (Select 2)
  112. Adventure Works chooses the Daily Accelerated budget option. On the day of a promotion sale, there is an unexpected increase in clicks and the daily budget is reached by noon. What happens?
  113. What is the best way to learn how many clicks Bing Ads has identified as low quality?
  114. Which type of customer conversion is tracked by Universal Event Tracking (UET)?
  115. Which of the following statements describes inline editorial feedback during ad creation?
  116. Unified Device Targeting combines PCs, laptops, mobile devices and tablets into one category. How do you optimize your bid for tablets?
  117. Campaign priority will prioritize which campaign to run when multiple campaigns advertise the same product. True or false?
  118. From the Bing Ads Editor page, which menu tab do you click to sync Bing Ads with Bing Ads Editor?
  119. You can import existing campaigns from other online search engines. True or false?
  120. The Multiple Changes wizard helps you create which of the following:
  121. What is the billing threshold?
  122. What Bing Ads feature allows you to schedule changes to your campaigns ahead of time?
  123. When you use the Keyword Research & Account buttons to build or expand keywords lists, newly generated keyword lists also provide additional data. Which of the following data is included? (Select two)
  124. If you wanted to better understand how your customers are clicking through your website, which Bing Ads functionality would you use?
  125. When you use any dynamic text, such as {keyword}, you must make sure you don’t end up with ads that exceed the following character limits:
  126. Sitelink Extensions can be associated at either the campaign or ad group level. True or false?
  127. What is the first step to get started using Product Ads?
  128. Which visitor behavior is considered a conversion? (Select two)
  129. Which of the following examples of automated rules you can create in your account?
  130. Which one of the following is not a report in Bing Ads?
  131. Coho Winery wants their ad to display for the keyword “white wines” when a customer’s search query is either “white wines” or “buy wines white.” Which keyword match option should they select?
  132. Which is not a part of a product ad?
  133. On which page can you check if you r ad is appearing or not and if not, why?
  134. The most important feature of Sitelink Extensions (including Enhanced Sitelinks) is:
  135. Which attributes can you use to choose which products you want to include in a product group?
  136. How can you overwrite your offline changes with what you have online?
  137. How do incremental bids affect the display of your ad?
  138. As a Bing Ads customer, you want to run a very short seasonal campaign. You configure the campaign to run the last 10 days in November. You’re willing to spend a maximum of $5,000 on this campaign for the month. What amount should you enter in the campaign budget field when using the Daily Standard option?
  139. Conversion tracking provides data about visitors who click your ad, and then continue to complete a desired action (conversion). True or False?
  140. When implementing conversion tracking, what is the first step?
  141. You want to run your report on a regular basis. Which option gives you this capability?
  142. If you set up multiple bid modifiers, more than one of your target criterion is met, and your ad is clicked, you pay for each of the bid adjustments that match.
  143. What is the first step in creating your store in the Bing Merchant Center?
  144. Which UET setting allows you to count each conversion/each user who converted?
  145. You want to calculate the absolute change and percentage change in performance metrics. Which should you use?
  146. The Summary Grid displays icons that alert you to errors or unsynchronized offline changes.
  147. What happens if you have Param 1 in your ad, but there is no corresponding value at the keyword level?
  148. Custom parameters 1, 2 and 3 provide the same end value for all keywords. True or False?
  149. What option will ensure/increase the chances that your ad is approved?
  150. In Bing Ads Keyword Planner, you can get detailed estimates for your ad groups by entering the Bid and Daily budget. True or False?
  151. From which tab can you access your online billing statement?
  152. When you create a Shopping Campaign, you can use product filters to choose what the campaign will target. True or false?
  153. A Product Target tells Bing Ads what products you want to trigger your Product Ad. You can select all products in your catalog or narrow it down by which characteristics?
  154. The Opportunities page helps you use specific and personalized steps to help optimize performance, listed in order of estimated impact. True or False?
  155. A tracking tag (UET tag) is designed to help advertisers retarget their audience for which purpose?
  156. Which potential statuses are available for review in the tracking status column under UET tags in Conversion Tracking?