Bing Accreditation Exam Answers 2024

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Exam Name: Bing Accreditation Exam

Exam URL: https://learninglab.about.ads.microsoft.com/training/training-certification/

Bing Accreditation Certificate Solutions

Pay per click and advertisement campaign set up is the basic knowledge every digital marketer have. To teach this knowledge to the new digital markets and help them achieve greater heights in this field, Bing has prepared a specialized course. This course is available on the Bing Digital Marketer Education Portal by the name of Bing Accreditation Certificate course.

About the Bing Accreditation Certificate Course

If you are a digital marketer and use Bing as an advertisement platform, then this course is specially designed for you. The curse knowledge will help you get an edge over the other digital marketer in the field. This course provides knowledge regarding the following:-

  • How to manage your Bing Ad spent?
  • How will you get the best ROI from the Ad spent on Bing?
  • How to target your audience for the advertisement and generate quality leads.
  • Provide you with an overview of the tools used for advertising.

After going through the video modules, you have to take an exam which is available for all without any registration fees. This certificate will prove your skill expertise in Bing Advertisements.

Motive of providing Bing Accreditation Certificate Exam Solutions

Bing Ads are slowly and with time is gaining a lot of popularity in the market due to the increasing presence of customers on this search engine. To get expertise in managing successful ads campaign one need a lot of practice. This practice will help you achieve your desired results quickly. The same way to pass the accreditation certificate exam you need to practice. This practice will surely help you score well in your exam. For fulfilling this purpose of practice, we are providing you with a set of latest questions asked along with the solutions provided by experts.

During your practice session if you find any problem, do contact us. We wish you all the best for your exam.

Number of questions provided – 166

Important: Use this Chrome Plugin to Enable Copy Paste on Bing Exam. Extension Link: https://chrome.google.com/webstore/detail/allow-select-and-copy/lamaakaemgdclpnfbofmhpkanfnojjch

  1. You Can Adjust Bids So Ad Spend Will Go Toward The Best Performing Devices. True Or False?
  2. If you have Universal Event Tracking (UET) enabled, you can use it to verify and create your store in Microsoft Merchant Center (MMC). True or false?
  3. Microsoft Advertising supplies the curated list of potential customers for in-market audiences. True or False?
  4. With the Microsoft Audience Network, the only targeting option available is keyword targeting. True or False?
  5. Microsoft Advertising includes robust research and reporting tools to help you identify potential areas for campaign improvement. What is it called when you improve your campaign based on the results of these tools?
  6. Keyword Planner is a keyword research tool that provides which kinds of insight?
  7. Microsoft Advertising Editor allows you to work and make changes offline and online. True or False?
  8. Search syndication and distribution is when a search engine provides its services to a third-party in need of search capabilities for their digital properties. True or false?
  9. How might using Multi-User Access for sign up be useful for your agency or business?
  10. Microsoft Advertising Multi-user Access lets you use one username to access multiple customer shells. True or false?
  11. An Expanded Text Ad can contain 2 ad titles, 2 ad copies and URL paths. True or false?
  12. You can serve ads on the Microsoft Audience Network (MSAN) from search campaigns. True or false?
  13. Microsoft Advertising Scripts are JavaScript-based actions you can to build to analyze, change, or delete items in your account based on custom criteria. True or False?
  14. What are two best practices for monitoring performance in Syndication networks? (Select 2)
  15. Choose 2 targeting options that would allow you to better serve ads to potential customers who meet specific criteria.
  16. The Microsoft Audience Network supports which two kinds of ad formats? Choose all that apply.
  17. You cannot copy campaigns from Google Ads into Microsoft Advertising using the Google Import tool. True or false?
  18. Microsoft Advertising will not use your Google Ads sign-in information for any purpose other than the import process. True or false?
  19. You want to track your search advertising budget and spend. Which report group should you select?
  20. What are some Microsoft Advertising guidelines to use in order to avoid common editorial disapprovals?
  21. You can now receive billing alerts and monthly invoices via email. True or false?
  22. What is the key tactic in optimizing your PPC ads?
  23. Which ad extension will help boost ad performance by highlighting products and services? Choose all that apply.
  24. A custom audience is a type of remarketing list. What is NOT required to set this up?
  25. Exclusions you set at the campaign level will always cascade down to all of the ads in your campaign, regardless of ad group settings. True or false?
  26. Device investment (desktops/laptops, tablets and smartphones) can be controlled by bid modifiers of: (Select 2)
  27. What is the main advantage of using dynamic text in your ads?
  28. What are the campaign and image limits with Google Import for Audience Campaigns?
  29. What bid strategies are currently available for bid optimization? Choose all that apply.
  30. Coho Winery wants their ad to display for the keyword cabernet sauvignon only when a customer’s search query matches their keyword exactly, including some close variants, with no extra words. Which keyword match option should they select?
  31. You want to determine which ads lead to clicks and conversions, and which are not performing. Which type of report should you select?
  32. Looking at traffic history is one way to improve your bidding strategy. True or false?
  33. To optimize your product feeds no matter the priority or filter, you must make sure to take the following actions: (Select 2)
  34. You can adjust your bidding so ad spend will go toward the best performing devices. True or false?
  35. What do you call words or phrases that trigger ads when they match a customer’s search query?
  36. Microsoft Advertising Editor allows customers to use the Google Import tool to schedule and sync imports from Google Ads campaigns automatically. True or false?
  37. Which Microsoft Advertising functionality policies must advertisers adhere to?
  38. How do bid adjustments (modifiers) affect the display of your ad?
  39. In order for LinkedIn Profile Targeting to work, people must meet which criteria? (Select 2)
  40. Page feeds can’t support URLs for dynamic search ads campaigns in a spreadsheet format. True or false?
  41. Which ad extension report allows you to track how your business attracts customers across PCs, tablets and mobile devices? Choose all that apply.
  42. Audience remarketing is a good way to select the appropriate customers to see your ad. True or false?
  43. The Negative Keywords Conflicts report provides useful information about how negative keywords may be reducing campaign effectiveness. This report returns which of the following information? (Select 2)
  44. Trey Research sells vegetable seeds and does not want its ad to display when a customer searches for flower seeds. To avoid displaying an ad when a customer searches for flower seeds, which Microsoft Advertising option should they select?
  45. A tracking tag (UET tag) is designed to help advertisers target their audience for which purpose? Choose all that apply.
  46. With search advertising, what happens when a customer clicks your ad? (Select 2)
  47. What Microsoft Advertising feature allows you to specify how closely a customer’s search query must match your keyword before your ad is displayed?
  48. The Competition tab in Reporting gives you what two functionalities? (Select 2)
  49. Which column in the Microsoft Advertising data summary table tells you the pre- and post-auction delivery status of your campaign?
  50. When using Microsoft Advertising Intelligence, you should include what metrics in running a report?
  51. What are two ways to import a file? (Select 2)
  52. A broad match modifier tells Microsoft Advertising that a specific word or words must not be present in order for your ad to display. True or False?
  53. A best practice for updating UET tags on your website is:
  54. Which elements in the Microsoft Advertising quality score formula should you use to determine the best ways to optimize your ads?
  55. Which of the following audience variables can be used to target your ads and keywords? Choose all that apply.
  56. How many tags must you place on your site to track multiple campaigns?
  57. The Microsoft Audience Network is an advertising solution powered by the Microsoft Graph and Artificial Intelligence. True or False?
  58. You can find your PPC quality scores in your Performance Reports and in your Keywords list. True or false?
  59. Which Delivery status is given to ads or keywords that violate the Microsoft Advertising policies?
  60. Dynamic search ads are most appropriate for which two types of advertisers? (Select 2)
  61. Which of the following might generate invalid clicks? (Select 2)
  62. With pay-per-click search advertising, when are you charged?
  63. What is the main benefit of Syndication?
  64. The Multi-user Access bulk workflow prevents you from setting up multiple consolidated logins at once. True or false?
  65. How many managing customers can you grant access for on your account? (And likewise remove?)
  66. Where might your Microsoft Audience Ads be displayed?
  67. What is a keyword bid?
  68. Before you create product ads in a shopping campaign, you must first do what? Choose all that apply.
  69. Where can you select different options depending on whether you have one or multiple accounts?
  70. With Google Import, you can decide if you’d like to import all existing and new campaigns from Google Ads or just specific campaigns. True or false?
  71. What are the benefits of having an upgraded URL?
  72. Automated rules can only be applied at the campaign level. True or false?
  73. Microsoft Advertising Editor does not allow you to import your Google Ads campaigns directly into the Editor, make changes, and post them. True or false?
  74. In Microsoft Advertising, which customer actions are considered conversions? (Select 3)
  75. What are the three categories of attributes for ad customizer feeds?
  76. It is possible to bulk edit and manage multiple accounts using a Mac. True or False?
  77. You can create a new campaign by copying an existing campaign from one account to another. True or false?
  78. Recent updates to the Microsoft Advertising Editor are the following:
  79. The keyword research feature can help you:
  80. With LinkedIn Profile Targeting, you can target customers based on what criteria?
  81. The Microsoft Advertising Intelligence keyword planner tool is a paid-subscription tool that builds keyword lists. True or false?
  82. LinkedIn Profile Targeting when used with ‘Bid only’ target setting will narrow your ad’s audience. True or False?
  83. What needs to happen before you import your custom audiences into Microsoft Advertising for search remarketing?
  84. If you set a daily accelerated budget too low for the traffic generated by your keywords what might happen?
  85. Each campaign you create will have its own ___________.
  86. With Microsoft Advertising, you can export which kinds of campaigns?
  87. Price Extensions are a pay-per-click extension that display your products or services. True or false?
  88. What are two ways you can advantage of audience targeting? (Select 2)
  89. If you are unable to find your ad in the Microsoft Advertising Network results pages, why should you first examine the Impressions column in the Microsoft Advertising data summary tables?
  90. What should you do after accessing the Opportunities tab for further optimization? Choose all that apply.
  91. Which of the following can you customize in Microsoft Advertising Editor?
  92. Which feature should you use to create a custom filter that shows items with different attributes?
  93. What key strategies might an advertiser use Microsoft Advertising Intelligence for?
  94. In-market audiences can be imported from Google Ads campaigns. True or False?
  95. You can save time and effort with the Google Merchant Center (GMC) Import if you have _________ up and running.
  96. The only way to use Hotel Ads is to sign up with your account manager. True or false?
  97. What is an example of a remarketing exclusion along with remarketing targeting?
  98. Best practices for using automated rules include the following: (Select 3)
  99. Which of the following ideas should you consider implementing when writing your ad?
  100. When using Dynamic search ads, what happens after you create specific ad text for your relevant targets?
  101. Which of these Scripts options are available to you in Microsoft Advertising?
  102. From where can you export data in Microsoft Advertising Editor?
  103. Microsoft Advertising Intelligence does not allow you to build separate reports. True or false?
  104. Which components are not required for a Microsoft Advertising expanded text ad? Choose all that apply.
  105. Universal Event Tracking (UET) is a mechanism for advertisers to do what?
  106. Why is it important to choose the right keywords? (Select 2)
  107. How many levels of organization are contained within the Hotel Ads structure?
  108. What is the best question to ask yourself when considering how to create a positive landing page experience?
  109. With Hotel Ads, how can you upload your bids, bid multipliers, and hotel group associations in bulk? (Select 3)
  110. A visitor to the Baldwin Museum of Science website signs up to receive its newsletter. What is this customer action called?
  111. What keyword-specific metrics might you use to tailor your bid strategy based on the price of your products or services?
  112. You can also use MAI to conduct international research by populating which boxes? Choose all that apply.
  113. With Call Extensions you can do the following: (Select 2)
  114. A broad match modifier tells Microsoft Advertising that a specific word or words must be present in a search query in order for your ad to display. True or False?
  115. The Microsoft Advertising Intelligence Excel plugin is a free tool for keyword research. True or false?
  116. In-Market Audiences are lists of potential customers curated by you, the advertiser. True or False?
  117. You can copy campaigns from Google Ads into Microsoft Advertising using the Google Import tool. True or false?
  118. Choose 3 targeting options that would allow you to serve ads to potential customers who meet specific criteria.
  119. You want to track your search advertising spend over time. Which report group should you select?
  120. If you have Universal Event Tracking (UET) enabled, you can use it to verify and create your store in Microsoft Merchant Center. True or false?
  121. Microsoft Advertising Editor allows you to work and make changes online only. True or False?
  122. Which of the following variables can be used to target your ads and keywords? Choose all that apply.
  123. What are two best practices for monitoring performancethe Microsoft Search Partner Network (Syndication)? (Select 2)
  124. You cannot serve ads on the Microsoft Audience Network (MSAN) from search campaigns. True or false?
  125. Keyword Planner is a research tool that provides which kinds of insight?
  126. You can find Quality Score data in your Performance Reports and Keywords list. True or false?
  127. The Microsoft Advertising Editor keyword research feature can help you:
  128. An Expanded Text Ad can contain 3 ad titles, 2 ad descriptions and URL paths. True or false?
  129. You can now receive billing alerts and monthly invoices via text message. True or false?
  130. How many UET tags must you place on your site to track multiple campaigns?
  131. Best practices for using automated bid strategies include the following: (Select 2)
  132. What needs to happen before you import Custom Audiences into Microsoft Advertising for remarketing?
  133. Which components are required for a Microsoft Advertising expanded text ad? Choose all that apply.
  134. Which delivery status is given to ads or keywords that violate Microsoft Advertising policies?
  135. Microsoft Advertising Intelligence allows you to build multiple types of reports. True or false?
  136. Microsoft Advertising Editor can be used to manage campaigns and review performance metrics. True or false?
  137. Which ad extension could help to boost ad performance by including a button with your ad?
  138. What are benefits of Syndication? Choose all that apply.
  139. What level of data can you export in Microsoft Advertising Editor?
  140. LinkedIn Profile Targeting when used with ‘Target and Bid’ target setting will narrow your ad’s audience. True or False?
  141. What are tactics to use in improving your PPC campaign performance? Choose all that apply.
  142. If you set a daily budget too low for the traffic generated by your keywords what might happen?
  143. Investment per device (desktops/laptops, tablets and smartphones) can be controlled by bid modifiers within what range? (Select 2)
  144. Exclusions you set at the ad group level will be applied to your entire campaign. True or false?
  145. Which reports would you pull to better understand how Sitelinks are impacting campaign performance? Choose all that apply.
  146. Where can you review and update credit card information within Microsoft Advertising?
  147. Price Extensions are ad extensions that display product reviews. True or false?
  148. With Microsoft Advertising Editor, you can export what level of data?
  149. What are two ways you can take advantage of audience targeting? (Select 2)
  150. Building remarketing lists with the UET tag allows advertisers to target their audience for which purpose? Choose all that apply.
  151. Microsoft Advertising Editor is the only place to use the use the Go. True or false?
  152. Microsoft Advertising Editor is the only place to use the use the Google Ads import tool. True or false?
  153. Automated rules can only be applied at the account level. True or false?
  154. In addition to reviewing the Recommendations tab, how else might you find data for optimizing your campaigns? Choose all that apply.
  155. Microsoft Advertising Editor allows you to import your Google Ads campaigns directly into the Editor, make changes, and post them. True or false?
  156. If you are unable to find your ad in the Bing search results pages, why should you first examine the Impressions column in the Microsoft Advertising data summary tables?
  157. Which column in the Microsoft Advertising data summary table tells you the pre- and post-auction status of your campaign?
  158. It is not possible to copy a campaign from one account to another within Microsoft Advertising Editor. True or false?
  159. Which Microsoft Advertising Editor function would you use to create a custom filter?
  160. What are two methods to import a file in Microsoft Advertising Editor? (Select 2)
  161. What is an example of layering remarketing with audience exclusions?
  162. Which bid strategies require conversion tracking to be set up? Choose all that apply.
  163. Remarketing audiences allow you to serve ads to previous visitors of your website. True or false?
  164. What data from Microsoft Advertising Intellgience might you use to adjust bids and/or bid adjustments?
  165. The Competition tab in Microsoft Advertising gives you what two functionalities? (Select 2)
  166. Which of the following aspects of Microsoft Advertising Editor can you customize?
  167. Microsoft Advertising Editor is the only place to use the Google Ads Import tool. True or false?
  168. Although the Ad Preview and Diagnostics Tool is a powerful and useful tool, you should use it sparingly because it directly affects your campaign results and budget.
  169. The most important feature of Sitelink Extensions (including Enhanced Sitelinks) is:
  170. What happens if your account reaches its credit limit?
  171. Which of the following factors could impact the performance and delivery of your ad?
  172. Which of the following does not affect your ad’s rank?
  173. What Bing Ads feature allows you to schedule changes to your campaigns ahead of time?
  174. What happens if you have Param 1 in your ad, but there is no corresponding value at the keyword level?
  175. If you set up multiple bid modifiers, more than one of your target criterion is met, and your ad is clicked, you pay for each of the bid adjustments that match.
  176. You want to run your report on a regular basis. Which option gives you this capability?
  177. In addition to Microsoft Office Excel Template (.xls), what other file format can be used to import a keyword list into Bing Ads?
  178. Which Sitelink Extensions will help boost ad performance by highlighting products and services?
  179. Which of the following can you customize in Bing Ads Editor?
  180. Which column in the Bing Ads data summary table tells you the pre- and post-auction delivery status of your campaign?
  181. You should investigate which of the following to uncover the cause of increased click volume (traffic)?
  182. Bing Ads categorizes clicks in three different ways. For which kind is your campaign billed?
  183. What needs to happen before you import your custom audiences into Bing Ads for search remarketing?
  184. With dynamic search ads, you no longer have to do the following: (Select 2)
  185. How would you focus on a more specific audience for a given ad group or campaign?
  186. Exclusions you set at the campaign level will cascade down to all of the ads in your campaign. True or false?
  187. How many managing customers can you grant access for on your account? (And likewise remove?) remove?)
  188. In Bing Ads, which customer actions are considered conversions? (Select three)
  189. If all three components of quality score are combined to be above average, most likely your score will be 7 or above. True or false?
  190. If you set a daily accelerated budget too low for the traffic generated by your keywords, what might happen?
  191. Which Ad extension report allows you to track how your business attracts customers across PCs, tablets and mobile devices?
  192. Which Delivery status is given to ads or keywords that violate the Bing Ads policies?
  193. You can set default keyword bids at what level?
  194. The Negative Keywords Conflicts report provides useful information about how negative keywords may be reducing campaign effectiveness. This report returns which of the following information? (Select two)
  195. Best practices for using automated rules include the following: (Select 2)
  196. Multiple Ad Groups are allowed in Campaigns.
  197. Which of the following audiences can you define with remarketing lists?
  198. What are two ways to import a file? (Select two)
  199. You can target your ads using which of the four audience variables?
  200. Remarketing in paid search lets you target ads to people who have interacted with your site before. True or false?
  201. When you target by time of day, which time zone does Bing Ads use?
  202. Why is it important to choose the right keywords? (Select two)
  203. Alpine Ski House is promoting weekend getaways for retired couples who live near Denver. What are the best targeting options for this customer?
  204. Bing Ads Keyword Planner allows you to search for new keywords using a phrase, website, or category. From which Bing Ads tabs can you access Keyword Planner?
  205. Bing Ads supplies the curated list of potential customers for in-market audiences. True or False?
  206. Which components are not required for a Bing Ads expanded text ad?
  207. Bing Ads Editor allows you to work and make changes offline and online. True or False?
  208. Keywords can be analyzed by what factors?
  209. From which Bing Ads Editor pane can you bulk-edit all of the items selected in the Summary Grid?
  210. You run a pizza delivery service in the greater New York area, delivering to Brooklyn, the Bronx, and Queens. How would you target the ads to optimize your campaign?
  211. You can configure the Manager pane to provide either tabs or a drop-down list for selecting the type of item that you want to view. True or False?
  212. Synchronization operations are only applied to the accounts and campaigns you’ve downloaded to the Bing Ads Editor. True or false?
  213. If your ad rank is low even though your click-through rate is high, what should you do to improve your campaign?
  214. You want to improve the relevance of your ad and landing page. First, you include dynamic text in your ad. What else can you do?
  215. For whom might you create a remarketing list?
  216. You can import existing campaigns from other online search engines, like Google. True or false?
  217. Which of the following might generate invalid clicks? (Select two)
  218. An Expanded Text Ad contains three fundamental visual elements: the ad title, the display URL, and the ad text. True or false?
  219. You can focus a campaign or ad group on potential customers who meet which specific criteria? (Select 2)
  220. If you are unable to find your ad in the Bing Network results pages, why should you first examine the Impressions column in the Bing Ads data summary tables?
  221. Which Delivery status indicates an ad group that has passed its end date?
  222. With Bing Ads, you can export which kinds of campaigns?
  223. You can adjust your bidding so budgets will go toward the best performing devices and ads.
  224. Bing Ads includes robust research and reporting tools to help you identify potential areas for campaign improvement. What is it called when you improve your campaign based on the results of these tools?
  225. Which item is not a possible Campaign Exclusion?
  226. For locations to display in Location Extensions, they must be within how many miles of user?
  227. Your ad will be approved if you comply with Bing Ads policies for the United States, regardless of the market in which the ad is being displayed.
  228. Which Bing Ads feature can help you analyze your ad campaign performance?
  229. For what does Bing Ads charge you?
  230. On which page can you check if your ad is appearing or not?
  231. Which Bing Ads resources should you use to help you optimize your performance?
  232. Which exclusions are permitted at the campaign level to keep your ad from displaying?
  233. Which of the following will help you evaluate the effectiveness of your campaigns?
  234. To optimize your product feeds no matter the priority or filter, you must make sure to take the following actions: (Select two)
  235. Keyword research templates are available in the Template Pane, but they do not incorporate Excel features. True of false?
  236. Your ad has a high number of impressions, but a low click-through rate. Which of the following might help increase your click-through rate?
  237. Trey Research sells vegetable seeds and does not want its ad to display when a customer searches for flower seeds. To avoid displaying an ad when a customer searches for flower seeds, which Bing Ads option should they select?
  238. How do your keyword bids and your daily budget work together?
  239. What kinds of error types are indicated by a red circle with an exclamation point (”!”) in the Summary Grid?
  240. With search advertising, what happens when a customer clicks your ad? (Select two)
  241. Bing Ads Multi-user Access lets you use one username to access multiple customer shells. True or false?
  242. Which of the following ideas should you consider implementing when writing your ad
  243. Bing Shopping supports the use of Google data feeds for Catalog feed files. True or false?
  244. You can import existing campaigns from other online search engines. True or false?
  245. From the Bing Ads Editor page, which menu tab do you click to sync Bing Ads with Bing Ads Editor?
  246. Unified Device Targeting combines PCs, laptops, mobile devices and tablets into one category. How do you optimize your bid for tablets?
  247. Campaign priority will prioritize which campaign to run when multiple campaigns advertise the same product. True or false?
  248. Which type of customer conversion is tracked by Universal Event Tracking (UET)?
  249. Which of the following statements describes inline editorial feedback during ad creation?
  250. What is the best way to learn how many clicks Bing Ads has identified as low quality?
  251. Adventure Works chooses the Daily Accelerated budget option. On the day of a promotion sale, there is an unexpected increase in clicks and the daily budget is reached by noon. What happens?
  252. Tablet investment can be controlled by bid modifiers of: (Select 2)
  253. What Bing Ads feature allows you to specify how closely a customer’s search query must match your keyword before your ad is displayed?
  254. Coho Winery wants their ad to display for the keyword cabernet sauvignon only when a customer’s search query matches their keyword exactly, including some close variants, with no extra words. Which keyword match option should they select?
  255. An online clothing store sells clothing exclusively to young women. What are the best targeting options for this advertiser?
  256. Which of the three elements in the Bing Ads quality score formula should you use to determine the best ways to optimize your ads?
  257. From where can you export data in Bing Ads Editor?
  258. What is the first step to get started using Product Ads?
  259. Which visitor behavior is considered a conversion? (Select two)
  260. When you use any dynamic text, such as {keyword}, you must make sure you don’t end up with ads that exceed the following character limits:
  261. Sitelink Extensions can be associated at either the campaign or ad group level. True or false?
  262. If you wanted to better understand how your customers are clicking through your website, which Bing Ads functionality would you use?
  263. When you use the Keyword Research & Account buttons to build or expand keywords lists, newly generated keyword lists also provide additional data. Which of the following data is included? (Select two)
  264. What is the billing threshold?
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