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- What are two ways that the Combination and Assets Report can help a marketer imrpove their creative assets’ performance? (Choose two.)
- If an advertiser’s marketing objective is to generate leads, how can the advertiser optimize their Performance Max campaigns for value?
- How does a test-and-learn mindset help marketers achieve success with Google’s AI?
- What’s a benefit of using broad match keywords?
- You’re working on a fixed annual budget but wish to test new initiatives through campaign experiments. What’s an effective way to create the budget flexibility you’ll need?
- Why is it important to uncap budgets to fully capture the benefits of Google’s AI?
- A marketer is thinking about leveraging Google’s AI solutions, using their own privacy-safe data, as a means of increasing value from marketing. What is a benefit of using their own privacy-safe data for this purpose?
- What’s an example of a metric used to measure value?
- How does a test-and-learn mindset allow marketers to find success with Google’s AI?
- Which is a best practice that should be used when creating an account structure designed to improve AI-powered solutions’ performance?
- What’s the purpose of uncapping budgets to fully capture AI’s benefits?
- What’s the default match type for all keywords?
- What efforts should digital leaders prioritize in order to support Google’s AI?
- What’s the use in running a true A/B test with experiments?
- You’re a digital marketing manager for a large children’s clothing retailer that maintains a flexible budget for all campaigns. What best practice should you follow to see the best results from your budgeting flexibility?
- What’s a common budget strategy in traditional marketing organizations?
- If you’re leading a marketing team and your team’s goal is to support Google’s AI, which of these steps should you prioritize?
- What are two ways that the Combination and Assets Report can help a marketer improve their creative assets’ performance? (Choose two.)
- What’s a best practice when using Performance Planner?
- A digital marketing manager working with a national insurance provider is looking to support AI with first-party data. What’s a question they’ll need to answer before they can start using the data?
- A marketer’s goal is to use Google’s AI solutions to drive increased marketing value through the use of their own privacy-safe data. How could they articulate the value of using this data to other members of their team?
- What’s a benefit of negative keywords?
- What’s a benefit of Responsive Search Ads?
- A retailer is looking to grow their online sales this year. To do so, they plan to experiment with a few campaign optimizations to help them reach more customers. What’s the value of this retailer using campaign experiments to test campaign optimizations?
- If you were in charge of a flexible budget for all of a large retailer’s campaigns, what steps would you take to maximize success?
- What’s a common type of value definition used in value-centric measurement strategies?
- When creating an account structure designed to improve AI-powered solutions’ performance, which is a best practice?
- A marketer wants to use Google’s AI solutions to drive more value from their marketing. They know they need to fuel AI with their own privacy-safe data. Which reason describes why their data is valuable to fueling AI?
- What’s a strong example of a business objective that is required when adopting an AI-powered solution?
- If digital leaders want to support Google’s AI, which of these steps should be their priority
- If a marketer’s goal was to drive more value from lead generation campaigns, why would value-based bidding be a viable solution?
- On a fixed annual budget, what’s an effective way to ensure that you have the budget flexibility you need to experiment with campaigns to test their effectivenes?
- An advertiser’s marketing objective is to generate leads. How can they optimize their Performance Max campaigns for value?
- What’s the significance of conversion delay?
- What’s an important benefit of opting into automatically applied recommendations?
- How does uncapping budgets help to fully capture AI’s benefits?
- What’s a best practice when building an account structure designed to improve the performance of AI-powered solutions?
- What’s a best practice to follow when creating a Performance Max campaign?
- What’s a best practice to follow when designing an experiment to test Performance Max campaigns?
- What’s the benefit of running a true A/B test with campaign experiments?
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