AI-Powered Shopping ads Certification Assessment Answers (Old)

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Courtney sells handbags through her online boutique. Her online normal campaigns have produced a lot of clicks but not as many sales as she expected. How would Google Shopping ads help make sure the clicks the ads receive come from customers more interested in her products?
How do Shopping ads help improve the quality of leads over standard text ads?
Cheryl owns HomeThings, a shop that sells home goods. You, as her marketing intern, are describing the various Google Ad offerings. What’s an accurate description of Local Catalog ads you could give Cheryl?
Google Shopping helps retailers provide customers with seamless experiences meant to encourage action. How can Google Shopping campaigns accomplish this?
How do Smart Shopping campaigns use machine learning to show a variety of the most relevant ads across Google networks to potential customers?
For which business are Local Inventory ads ideal?
Wade owns HomeThings, a shop that sells home cash-and-carry goods. He says he’s interested in expanding his marketing reach. You suggest running a Local Catalog ad. What’s an accurate description of Local Catalog ads you could give Wade?
Carey has used Google Ads for some time, but he recently found he doesn’t have time to manage multiple campaigns effectively. How can Smart Shopping campaigns reduce Carey’s Google Ads management workload?
A single branch of Shiny Shoes has been operating across North America since 1917. A new marketing team member suggested they look into Local Inventory ads. The owner, Tim, is concerned about where potential customers might see the ad. Where can Tim expect consumers to find his Local Inventory ads?
Laura’s website data shows that visitors place items in their shopping carts but fail to complete the purchase. What should Laura do first to up her conversion rate?
Julia owns a used video game store. She’s been using Google Shopping ads for a few months. Which two forms of data are easily available for Julia to continue optimizing the performance of her campaigns? (Choose two.)
How can advertisers use Shopping ads to grow sales?
A single branch of Simpson Shoes has been operating since 1917. As they consider moving into online marketing, the owner, Bert Simpson, wants to focus on a specific, potential customer type. Which potential customer would benefit from Simpson Shoes running a Local Inventory ad?
Local Inventory ads are ideal for which business?
Alice owns a business selling a range of backpacks for business users and worldwide travelers. She spends most of her time managing stock levels, staff, and her company’s finances, so she’s worried that running Google Ads might be too time-consuming. How do Smart Shopping campaigns simplify campaign management?
Alex has only a limited budget, and he needs to use it effectively. How do Smart Shopping campaigns simplify the process of advertising with a limited budget?
A single branch of Simpson Shoes has been operating since 1917. They recently ran their first online ad and after its launch the owner wanted to see the ad online. Where should the owner search to find his Local Inventory ad?
Aaron’s been running Shopping ads for some time, and he’s interested in experimenting with ways to improve sales performance by using additional features. Which benefit might he obtain by using Merchant Promotions?
A single branch of Simpson Shoes has been operating since 1917. A new marketing team member suggested they look into Local Inventory ads. The owner, Bert Simpson, is concerned about where potential customers might see the ad. Where would the Simpson Shoes Local Inventory ad appear?
Anne sells homemade artisan soaps. She just brought her brick-and-mortar store online, and she’s considering running a Local Inventory ad with Google. How could a Local Inventory ad help Anne expand her business?
Angelo owns a bookstore and has been running a Google Shopping campaign for several months. He needs to monitor how different books are performing. How can Angelo get the information he needs?
Brenda designs bespoke furniture, and just finalized her first Showcase Shopping ad. She wants to show the ad to her family. How can Brenda find her Showcase Shopping ad?
BetsysBookBar is a book store and cafe that’s had a brick-and-mortar location for years. They’re looking at ways to move into online marketing, and want to optimize their experience with Google ads. What are two options for using Local Inventory ads that are available to BetsysBookBar? (Choose two.)
Boards by Ben is a surf shop that’s always used a Google-hosted storefront. They’re looking at ways to bring shoppers into their store with Local Inventory ads. What’s one benefit Boards by Ben can access by using a Local Inventory ad?.
Ben sells homemade artisan soaps at a mall kiosk called Fresh Soaps. He’s considering running a Local Inventory ad with Google. What unique type of information would Ben’s Local Inventory ad show?
Chris is the marketing director for Keys & Strings, a company that makes custom pianos. Keys & Strings sells pianos through their website. Chris decides to use a Showcase Shopping ad to advertise his brand of pianos. Who’s Chris trying to reach with his Showcase Shopping ad?
Cheryl is the owner of HomeThings, a shop that sells home goods. You, as her marketing intern, are describing the various Google Ad offerings. What’s an accurate description of Local Catalog ads you could give Cheryl?
Carrie owns a boutique shop that sells decorative, handmade pottery. She’s choosing an online ad campaign to allow a seamless shopping experience for her potential customers. What’s one benefit that Shopping campaign ads will offer Carrie?
Carey’s used Google Ads for some time, but he recently found he doesn’t have time to manage multiple campaigns effectively. How can Smart Shopping campaigns reduce Carey’s Ads management workload?
Books by Brock is a used bookstore that’s always used text ads. They’re looking at ways to optimize their experience with Google ads, and considering Local Inventory ads. What’s a unique feature of Local Inventory ads that can benefit Books by Brock?
George wants to advertise online, but his profit margins are tight. He’s worried the spend won’t provide the income he needs. How can Smart Shopping campaigns help George get the results he needs?
Gemma wants to promote her online handbag business to a wide audience. But she’s busy creating handbags for her clients, and has little time to manage the specifics of an advertising campaign. How can Smart Shopping campaigns help her achieve this?
Dante is the owner of HomeThings, a shop that sells home goods. He just launched a Local Catalog ad campaign. Where are two places a consumer might encounter Dante’s Local Catalog ad? (Choose two.)
Courtney’s online campaigns have produced plenty of clicks, but not as many sales as she expected. How can Shopping ads help make sure the clicks the ads receive come from customers more interested in her products?
Chris is the marketing director for Keys & Strings, a company that makes custom pianos. Keys & Strings sells their pianos through their website, and has a small but loyal customer base. Chris is tasked with increasing the size of Keys & Strings’ customer base. Why is a Showcase Shopping ad the right choice for Chris?
Gina owns a woodworking shop that makes custom cabinets. She uploads data to her Google Merchant Center to help create ads from her inventory. What data does a Shopping campaign use from her Merchant Center feed to place Gina’s ads?
Glenn’s new business is growing slowly, but he’s worried about cash flow. How can Smart Shopping campaigns help Glenn’s business?
How can a Shopping ad help retail businesses create ads that encourage your potential customers to visit your brick-and-mortar stores?
Greg owns a company, Keys & Strings, that makes custom pianos. Keys & Strings sells their pianos through their website. Greg would like to increase sales of his brand of pianos. Why would Greg use a Showcase Shopping ad?
How can Smart Shopping campaigns make promoting your business less time-consuming and easier to manage?
How do Google Shopping ads drive engagement with potential customers to make their shopping experiences as seamless as possible?
How can Smart Shopping campaigns help businesses easily promote their products without making large demands on their time?
How can running a Local Inventory ad increase your return on investment (ROI)?
How can advertisers use Shopping campaign ads in order to drive sales?
How do Smart Shopping campaigns use automated bidding and placements, and machine learning to show a variety of the most relevant ads across Google networks to potential customers?
How do Smart Shopping campaigns work to maximize conversion value while simplifying campaign management across networks, leveraging machine learning?
How do product images and prices contribute to a seamless shopping experience in Shopping Ads?
How do Shopping ads help improve qualified leads over standard text ads as part of a seamless retail experience?
If Klothes for Kats uses Local Catalog ads, their ads can be shown in different views. Which two statements are true about views that are available in Local Catalog ads? (Choose two.)
How has consumer shopping behavior changed in recent years?
How does Google Ads help a business organize inventory, letting the business match its advertising goals?
Kathi, the owner of Klothes for Kats, is excited about the launch of her first Local Catalog ad. She remembers there are a few different views within the ad type. Which view will Kathi’s potential customers be able to browse on her new Local Catalog ad?
Jodi creates custom hair pieces. She just launched her first online advertising campaign, and it included a Showcase Shopping ad. Where will Jodi’s Showcase Shopping ad be featured?
Jonah’s Surf Shop has been running Google ads for years, and now they’re interested in introducing a new type of online ad. Which potential customer could Jonah reach by running Local Inventory ads?
Joan sells fashion watches online, and she’s had great success with Google Shopping campaigns. Now, she’d like her business to do even better! How can Shopping ads make Joan’s Shopping ads even more profitable?
Lance has been running Local Inventory ads to promote his antique toy shop. He’s considering running additional ad campaigns with Google. What’s an easy next step Lance can take to expand his brand’s marketing reach?
Lance, the owner of a long-standing antique toy shop, hears the youngsters in his shop talk about how effective the Display ad from Toys by Tammy was. He becomes interested in accessing the Google Display Network (GDN). What’s one way Lance could use the GDN?
OfficeKing is a well-established business that’s been using print ads for their office-supply store for years. How can Local Catalog ads help OfficeKing?
Maureen’s company sells first-aid kits for use in everyday situations. Because kits come in many sizes, with many features, and at many price points, Maureen finds it difficult to differentiate her company’s offerings from those of other vendors. Worse, potential customers may find it hard to compare search results for her products and prices with those of other vendors. How can Shopping ads address these concerns?
Mary owns an automotive parts store, and wants to differentiate her brand. She’s considering launching new ads with Google to influence automotive shoppers at the start of their purchasing journey. If Mary went with Showcase Shopping ads, where would her customers see the ads? (Choose two.)
Peter has a new online store selling electric bikes. He wants to promote his business by using a simple solution that provides a wide reach for his products. How can Smart Shopping campaigns help Peter with his sales?
OfficePlus is a well-established business that’s been running print ads for their office supply store for years. You’re asked to present Local Catalog ads as a potential solution for their consideration. What’s one way Local Catalog ads would benefit OfficePlus?
OfficeKing is a well-established business that’s been running print ads for their office-supply store for years. Their CEO, Xin, is exploring the possibility of expanding into online advertising. He asks you to provide a comparison of traditional print ads and Local Catalog ads. What’s one distinguishing feature of Local Catalog ads?
Sherman wants to be sure potential customers on mobile devices will see his Shopping ads, especially if their screens are small. In which position(s) on a search results page will Sherman’s Shopping campaign ads appear on mobile devices?
Rhonda sells homemade artisan soaps. She just opened her first brick-and-mortar shop, Soaps by Rhonda, and she’s considering running a Local Inventory ad with Google. What does Rhonda need to run a successful Local Inventory ad?
Susan is the marketing director for a chain of bakeries that make artisan bread. She chose a Showcase Shopping ad to promote her company’s brand. What will Susan need to create a successful Showcase Shopping ad?
Shopping ads help online businesses drive sales even before potential customers open ads for their products. That’s because shoppers are more likely to complete a purchase under what conditions?
Today’s consumers are more demanding and less patient than before. What’s one way to grow your business by delivering the type of service they expect?
The website for your retail business is receiving a lot of visitors, but few of them are looking at more than one page. What’s most likely to be the problem?
Susan is the marketing director for a chain of bakeries that make artisan bread. She recently did a photoshoot of the company’s line of breads, and is looking for an online advertising solution to promote their brand. Why are Showcase Shopping ads the right choice for Susan?
Susan is the marketing director for a chain of bakeries that make artisan bread. She’s looking for an online advertising strategy to raise the bakery chain’s presence in their market. / How can a Showcase Shopping ad help Susan promote her brand?
Tom wants a way to automatically create ads and simplify campaign management, using his resources and Google’s machine learning to create a variety of ads that will be displayed across networks. Which of Tom’s resources are needed to accomplish his aims as part of his Smart Shopping campaign?
What are two ways Google Ads reporting for Shopping campaigns help monitor how your products are performing at many levels of granularity? (Choose two.)
What are two features that can appear on Shopping campaign ads in order to drive online sales? (Choose two.)
What are two ways to grow your business by helping consumers who want to buy at a local, physical store? (Choose two.)
What’s one unique feature of Local Catalog ads?
What’s one way to use Google’s data across all platforms, to increase your retail company’s performance and profitability?
What’s one way to increase your business profitability?
What’s one way to make good use of data to accelerate your business and improve profitability?
What’s one way the increase in mobile apps, screens, and other surfaces has changed how consumers shop?
What’s one way to create a seamless experience for your retail customers?
Which statement is true about Local Catalog ads?
Where can Shopping campaign ads appear on desktop search results pages?
Which product attributes in Shopping campaign ads are important for giving shoppers the most meaningful information needed, all at a single glance?
Which two product attributes are shown in Google Shopping campaign ads to help engage potential customers with relevant information? (Choose two.)
Which two brand qualities are today’s consumers most likely to find helpful? (Choose two.)
Which statement describes modern shopping behavior?
Which statement is true about Shopping ads?
Which two features, available as additions to Shopping Campaign ads, can benefit marketers and drive sales? (Choose two.)
Your website data shows that many visitors place items in their shopping carts, but fail to complete the purchase. You want to grow your business by increasing sales. What should you do first?
You use Google Shopping ads to promote customer engagement with your products. How can this increase your business’s presence in searches?
You’re optimizing the Shopping campaign for an online jewelry retailer promoting its new line of engagement rings. If you know that people who research engagement rings across multiple devices take longer to convert, what should you do to help this client better attribute the impact mobile has on its sales?
In Google Merchant Center, a target country is the country where the:
What does Niharika need to do first if she wants to enable automatic item updates for the price and availability of her products?
You’re currently targeting all inventory in one campaign through an “All products” group. How should you find campaign optimization opportunities?
Mika has an online store and wants to create a Shopping campaign. What information does she need to create a Google Merchant Center account?
Suzie owns an apparel store and is thinking of starting a Shopping Campaign. How can Shopping ads benefit Suzie?
Google Merchant Center is used to:
Nicole’s analysis shows that 5 brands currently in her “All products” group are performing especially well. What can she do to capture more traffic on these valuable brands?
Which three of the following benefits does a Performance Campaign offer? Choose three. Select 3 Correct Responses
Which marketing objective is used by Performance Max for Retail?
Which two formats are available in a Performance Max campaign but unavailable in a Standard Shopping campaign? Choose two. Select 2 Correct Responses
Which benefit do you get from using Performance Max campaigns to run across Google platforms including YouTube, Google Search, and Google Images?
What are two means of upgrading all of your Smart Shopping campaign to Performance Max at once? Choose two.
Which of these components are optimized automatically with a Performance max campaign?
Which Performance max campaign setting will help you determine the value of getting new customers?
You’re using Smart Shopping campaigns to run across Google platforms, such as Google Search, Google Images, and YouTube. In this scenario, what’s a benefit that you gain with Smart Shopping campaigns?
According to Shopping ads policies, what would cause the disapproval of individual items or an entire Merchant Center account?
Shopping ads should be used for:
Shopping campaigns use:
After segmenting your client’s conversion data for a Shopping campaign, you see that mobile is driving 10 percent of sales. What should you do to optimize the campaign for this client, a children’s clothing retailer that sells its merchandise online and in stores?
Paige has an online dress boutique that sells dresses for women and children. She just got a new shipment of pink polkadot girls dresses. How can a Shopping campaign help Paige target her inventory?
True or false: Odell runs an online store selling outdoor gear, guns and hunting equipment, and a few tobacco products. Odell can advertise all of his products on Shopping ads.
Greta wants to make changes for several Shopping campaigns that she manages. She can use bulk changes to:
Muhammad wants to promote hats and shirts from the same brand, and decides to subdivide his “All products” product group. He first uses the attribute brand to select products for the brand and then uses the attribute category to create separate product groups for hats and shirts. His next step is to:
Shopping ads on google.com:
Jane is planning to add a popular brand of watches to her online store. To help differentiate her products from her competitors, Jane should:
A client is using manual bidding for its Shopping campaign and you decide to use target return on ad spend (ROAS) to take advantage of Google Ads’ automated bidding features. Before you begin using target ROAS, you need to make sure that:
What information do you need to enter in Google Merchant Center to create a Shopping campaign?
Which should David do to better understand how the ads for his local bakery have driven store visits and influenced his customers’ buying habits?
You’re optimizing a client’s Shopping campaign to drive online sales and are assessing the company’s website. You determine that the site needs to be improved for mobile, and recommend that the company:
Which email contact does Google use to notify merchants about account warnings?
The feed that Luca exports from his point of sale system needs some cleanup before it will be accepted by Google Merchant Center. To meet the requirements, he needs to consistently change product_state to condition in his exported feed. What’s the best way to do this each time?
Ruth is going to sell products that Google considers adult-oriented. How should she label her content?
If Sam doesn’t enable conversion tracking for his Shopping campaigns, which bidding option below will be available to him?
What does impression share indicate about a product group?
Why can’t Ellen see any benchmark data for her new Shopping campaign?
Ryan’s shoe store sells a variety of shoes. His “active shoes” campaign is reaching the daily budget cap by the early afternoon. What should Ryan do to get more traffic for his products?
Brian wants to know what would’ve happened if he’d selected different bid amounts in his Shopping campaign. He should:
Enhanced cost-per-click (ECPC) bidding should be used to:
Merchants use Google Merchant Center to:
Jane’s product feed would get disapproved due to:
If a product doesn’t have an image available, you should:
How can Helen provide free shipping for a small group of promotional products?
Which can you sell on Shopping ads?
Quincy wants to make sure that he meets the Shopping ads policy to accurately represent his business or product. Which action should he take on his website to meet the policy?
For a Shopping campaign, you can use Google Ads to:
What does Google Merchant Center use as the primary way to contact users with important messages, such as feed disapprovals?
Yves heard that the custom_label attributes can help him organize his Shopping campaign. With custom labels, Yves can provide:
When reviewing the Search terms report for your Shopping campaigns, you notice several terms that aren’t relevant to what you’re advertising. How can you use this information?
May is in the process of expanding her store to support more territories. After adding new data feeds, May’s Google Merchant Center account was suspended because the:
Which products should you submit the identifier_exists attribute with a value of no for?
What’s the best way to indicate in a feed that a product is on sale for a limited time?
You can use custom labels in a product data feed to:
You can use campaign priority to:
Google Merchant Center can be used to:
Shopping ads can appear on:
Maximilian is starting a Shopping campaign for winter sports to sell skis, which are also listed in his campaign for mountain tourism. Maximilian has a specific budget just for his winter sports campaign. When skis are shown, he wants the bid to come from his winter sports campaign. Maximilian should:
Peter has finished subdividing the product groups in one of his Shopping campaign’s ad groups. What bid should Peter not use for the remaining “everything else in all products” product group?
Which is a required attribute when submitting a product to Google Merchant Center?
Campaign priority should be used when you advertise:
To subdivide products in Shopping campaigns using your own set product structure, you should use:
Bob is seeing low traffic for one of his product groups and daily spend is low. What could he do to help increase impressions and traffic?
Suzie owns an apparel store and has decided to sell her products online. When Suzie creates a Google Merchant Center data feed, what unique product identifiers will be accepted?
Marie’s new camera product falls into two different Google product categories. What should she use for this attribute?
To maintain active product data, you must update your data every:
Vivian owns an art supply store and traffic for her “painting” product group is increasing. To optimize the performance of her painting products, Vivian should:
Shopping ads can be targeted to:
Creating multiple products groups within one ad group allows you to:
Which Google Ads campaign settings should Sarah choose in order to sell products to California residents only?
When preparing to submit a new feed, you should:
In Shopping campaigns, product groups are used to:
True or false: Data feeds provide a list of your inventory with important product details in Google Merchant Center
True or false: Shopping ads can appear at the same time as text ads, allowing shoppers to find the best match before clicking through to make a purchase.
Matt is preparing for his store’s big holiday sale. What should Matt do to make sure the products that are on sale are organized on Shopping ads?
True or false: If Viola signs up to run Shopping ads but doesn’t post a refund policy on her website, she can’t run ads.
Kelly is checking her product landing pages to make sure that she has all the required information. What piece of information is required to appear on every landing page?
What is a best practice to reduce the processing time of a new feed?
Catherine is preparing to release a new line of toys that’s currently available for pre-order only on the landing page. Why is Catherine’s data feed getting disapproved for incorrect availability?
Ricky is an online golf equipment merchant who just created a new Google Merchant Center account. When Ricky creates his first data feed, he must add unique product identifiers for his products. Which combination of gtin, mpn, and brand should he submit?
Sally is promoting her online store that sells vintage goods and custom artwork. What does she need to include for unique product identifiers?
Brian is expanding his store to include antique goods. What should he do if there isn’t a unique product identifier available?
When creating a file to upload to Google Merchant Center, what format is accepted?
In order to offer products in different countries, you should:
You should use multiple ad groups when you want to:
Which devices can Shopping ads appear on?
Product groups are eligible for the Bid Simulator:
Angelika just submitted her product for the first time, and she had 2 errors, 3 warnings, and 5 notifications. What does she need to fix in order for her ads to show?
When optimizing the title attribute for her new line of bicycles, Matilda should include:
You can use custom labels to:
Research shows that more than 50% of people who search for a product on their smartphone visit a business within a day. Based on this data and your client’s goal of driving in-store sales, how would you optimize the company’s Shopping campaign?
Which is a reason why Annie’s Google Merchant Center account would get suspended?
What optimization recommendation might you make to a new client with Shopping campaigns that don’t include all of the products the company sells?
Michael was notified that his products were disapproved due to incorrect prices. Which may have caused the disapproval?
Lisa wants to know if, after viewing her Shopping ad, people are buying the shoes listed in the ad. She should:
To set up ads for her local watch store in addition to the ads she already runs for her online store, Lucy should:
Campaign priorities determine your bids according to which rule:
You’ve started managing a Shopping campaign for a client who thinks the campaign, which attributes conversions to the first ad customers clicked before completing a conversion, isn’t providing a good return on investment (ROI). How might you use attribution models to evaluate the campaign’s performance?
Multi-client accounts (MCAs) in Google Merchant Center allow advertisers to easily:
What should Kevin take into account when optimizing the title attribute for his new line of surfboards?
How should Chris estimate how a different bid amount would impact his store’s online traffic?
An online women’s clothing retailer uses conversion tracking to track orders and wants to assess the value of mobile on sales. To evaluate how mobile is driving purchases, you should consider reviewing the:
To prevent your Shopping ads from appearing for certain search terms, you would:
Google Merchant Center is used for:
You can use a product group with a single bid to:
To help with your campaign strategy, you can use custom labels to:
Anne wants to use her impression share metrics to optimize her Shopping campaign. She should:
How could you increase the number of conversions your Shopping campaign receives for about the same total cost?
Mindy is setting up her Google Merchant Center account and has to verify her website URL. Her website URL must:
Custom labels are a way to:
Ben is creating product images. A common best practice is to:
Toshiro wants to increase the conversion rate of his Shopping campaigns without increasing his budget. He should use:
Why is it a best practice to set a bid for the “everything else in all products” product group?
How can you lose your claimed URL?

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