Google Ads Search Certification Exam Answers (OLD)

Exam name: Google Ads Search Certification Exam Answers (OLD)

1. Which ad rotation setting shows all ads in an ad group, even those with a lower clickthrough or conversion rate?
2. According to Google data, 70% of mobile searchers who’ve recently made a purchase have:
3. An advertiser wants to improve the position of ads on Google but isn’t willing to raise bids. What else could increase Ad Rank?
4. Which is a best practice for optimizing a landing page for Google Ads?
5. Fran decides to use custom ad scheduling to promote her farm-to-table restaurant. Why did she choose this option?
6. True or false: If you’d prefer to reach as many people as possible, use exact match or phrase match keywords.
7. If you want to target ads to only people who speak Spanish, you can:
8. To get an idea of whether you should continue to run a Search Network campaign on search partner sites, you can:
9. You want to use Google Ads to promote your dog-sitting service. What kind of campaign might you create to reach dog owners, whether they’re searching on Google or surfing a pet-supply website?
10. Each of these are benefits you’d expect from Shopping ads except:
11. Maria would like to target people who’ve already browsed her online clothing boutique by offering them a 10% discount on their first purchase. What tool should she use to reach these people on the Search Network?
12. You’re reviewing the paid & organic search report for a client who runs a Maui snorkeling tour business, and you see that her business appears only in organic search for queries such as “boat snorkeling tour” and “beachside snorkeling tour.” You can use this information to:
13. Which conversion metric can give you more insight into how your ads drive conversions on mobile phones, computers, and tablets?
14. You have a friend starting her first Google Ads campaign. What would you suggest about how to choose keywords?
15. You have a maximum cost-per-click (max. CPC) bid of US$2 for a keyword. To determine the prospective impact of raising this bid to US$3, you could use:
16. How would you determine the clickthrough rate (CTR) for a client’s search ads?
17. In order to differentiate ads from those of competitors, advertisers should:
18. Joanna would like to direct users to specific pages on her website directly from her text ads, in addition to her ad’s final URL. What feature should she make sure to include in the formatting of her text ads to accomplish this goal?
19. You might analyze exact match impression share data to get an idea of:
20. How might you explain to an account manager why she should identify how much a conversion costs when setting up conversion tracking for a client’s Search Network campaign?
21. An advertiser who sells designer dresses is selecting a landing page to pair with ads for a collection of spring dresses. A good landing page would show:
22. You’re tracking conversions in a budget-constrained campaign. If you raise cost-per-click (CPC) bids within the budget constraint, which result is most likely?
23. Having launched her first Search campaign, Asha wants to know just how many calls are being generated from the number in her ads, on her website, or clicks on a phone number on her mobile website. What conversion source should she track?
24. To create a customer experience that’s relevant and useful at every touchpoint, a search advertiser should focus on:
25. If an advertiser has the same keyword in 2 different ad groups, the one entered in a given auction will have the:
26. Yoon, who sells designer jeans, has a mobile app to help women determine what leg style looks best on their body type. What could she do to bring in more prospective customers?
27. If you want to prioritize downloads of your mobile app instead of visits to your mobile site, you should:
28. According to 2015 Google Trends data, which term would consumers on mobile phones be most likely to type in a search engine?
29. You sell chocolate and want to tailor your text ads so they more directly match people’s search terms, like “dark chocolate.” You use keyword insertion code “We sell {KeyWord:Chocolate}”. Your headline could look like this:
30. A successful Google Ads text ad:
31. Megan enabled target cost-per-acquisition (CPA) bidding in all 6 of her campaigns. How can she tell if it’s improving her campaign performance?
32. The keyword insertion code in an ad’s headline is “Buy {KeyWord:Books}.” The ad appears when someone searches on “flower books” and the query matches a broad match keyword, “gardening books.” How would the headline read?
33. Jose has a limited Google Ads budget, and his ads aren’t showing as often as he wants. How might he improve results without spending more money on the campaigns limited by budget?
34. True or false: Shopping ads use Merchant Center product data to decide how and where to show ads.
35. An advertiser makes edits to an ad and notices that its position is lower than that of the previous version. What’s the most likely cause?
36. A new client wants to promote his 3 Indian restaurants, in different areas of London, to people searching for places to eat. How might you organize his account?
37. A client is asking you why he should evaluate the number of clicks on his search ads relative to the number of impressions received. What should you tell him?
38. The format of a Shopping ad is different from that of a standard text ad in that it includes:
39. AdWords Editor lets users do all of these things except:
40. Someone searches on “laptop computers” and clicks an ad. Which landing page would be most relevant?
41. Your client sells gardening supplies online. You suggest she use sitelinks because they can:
42. An advertiser selling computer monitors is writing new ad text for an existing ad group. Which meets Google Ads editorial and professional requirements?
43. How does target cost-per-acquisition (CPA) bidding determine the optimal cost-per-click (CPC) bid?
44. You have an online electronics business and you’ve set up an ad group for digital cameras. What keywords could make this ad group as effective as possible?
45. Obi added a sitelink extension to her text ad and and wants it to show as often as possible. What’s the best way to achieve this?
46. One factor the Google Ads system uses to calculate an ad’s actual cost-per-click (CPC) is the:
47. Why would the data for a Search Network campaign show conversions but no view-through conversions?
48. A florist is advertising 5 types of bouquets, including those with roses. Which landing page is more likely to convert to a sale when someone searches on “roses”?
49. After searching for shoes, Sean clicks on an ad promoting a sale on sneakers, which has several pop-ups. What should the advertiser do to improve Sean’s experience?
50. True or false: Adding an extension to a text ad improves an advertiser’s Quality Score.
51. The automated “Maximize clicks” bid strategy attempts to get advertisers the most:
52. An ad group contains the phrase-matched keyword “underwater camera.” Which search query may trigger an ad in this ad group to be shown?
53. You can add a “+” modifier in front of the words in a broad match keyword to:
54. If you’re currently using text, display, and video ads but also want to more specifically control spending on ads that appear when someone searches on Google, which additional campaign type would you choose?
55. According to Google data, after seeing an ad on their smartphone, more than half of people:
56. An advertiser enables target cost-per-acquisition (CPA) bidding and notices that conversions decrease. What might cause this?
57. Zoe has a website selling customizable electronic greeting cards. What could be interfering with her getting the most possible conversions?
58. Dustin wants to write a great text ad that will get people’s attention when they’re searching on Google. What should he do to generate the most clicks?
59. Which best describes the relationship between maximum cost-per-click (max. CPC) bids and Ad Rank?
60. Based on Google Ads editorial and professional requirements, which headline is most likely to generate clicks?
61. Your client’s product costs US$50 to produce, and it sells for US$150. She’s sold 10 units and spent US$700 on her Google Ads campaign. How would you calculate her return on investment (ROI) to help her understand the benefit of using Google Ads?
62. A client wants to get more clicks on his ad and also raise his Quality Score. Which of these actions may get him more clicks but won’t raise his Quality Score?
63. You want to see how raising your client’s target cost-per-acquisition (CPA) might affect his ad performance. Which tool could help?
64. An advertiser who uses ad scheduling has a custom bid adjustment for 9 p.m. to 12 a.m. on weeknights. The normal bid is US$0.40 and the bid multiplier is -25%. How much is the advertiser bidding for that time period?
65. With call extensions, a customer who searches for Thai food on her mobile phone can see an ad for a Thai restaurant, along with a phone number, and make the call with one click. How is that priced?
66. Hannah is having a sale. In her ads, she wants to include the amount of time left in the sale. What’s the best way to do this?
67. An advertiser attempts to enable target cost-per-acquisition (CPA) bidding but the option isn’t available. The most likely reason is that the advertiser:
68. Which option can you use to capture potential business later in the day, even on a limited budget?
69. What information does a target cost-per-acquisition (CPA) bid strategy need in order to find the optimal cost-per-click (CPC) bid for an ad each time it’s eligible to appear?
70. To optimize a client’s campaign to get the most out of her mobile advertising, you can:
71. If your campaign’s daily budget is US$20, how much of your budget can be spent to show your ads on certain days, based on fluctuations in traffic?
72. Executives at a small e-commerce company are debating Google Ads performance metrics. If the budget is unlimited as long as return on investment (ROI) is positive, which recommendation best positions the company for maximum profit?
73. You’re reviewing the campaigns of a new client who wants to better promote his child daycare facility to parents researching childcare on their mobile devices. Currently, his ads include generic text about childcare. To optimize his ads for mobile, you might create an ad with:
74. Chanara, a senior account manager at a large digital agency, likes having a Google Ads manager account. What can she do with a manager account that she can’t do with an individual account?
75. You have a food truck and want to reach people who are nearby on their mobile phones. Your maximum cost-per-click (max. CPC) bid is US$1. You set a mobile bid adjustment of +20% and a location bid adjustment of +50%. What’s the final bid amount?
76. According to Google data, among consumers who conduct a local search on their smartphone, how many then visit a store within a day?
77. Return on investment (ROI) information can help you manage a client’s campaign by helping you determine how to:
78. Nick sells 5 flavors of gourmet popcorn. Why is he bundling ads for his best-selling flavor, “Sweet & spicy coconut,” with related keywords like “coconut snacks” in a single ad group?
79. A furniture store owner is creating her first Google Ads campaign. What’s the best way to group her products?
80. You can use target cost-per-acquisition (CPA) bidding to help:
81. How would you explain the importance of ad impressions to a client who’s concerned that her Search Network campaign is generating impressions but no clicks?
82. You manage the campaigns for a baby stroller manufacturer that sells its products online and through large retailers. To calculate the total profits from these campaigns, you should:
83. You manage the campaigns for a client that runs a wine tour business in Florence. The ads have stopped showing on Google. If the budget is limited, what might help make sure the ads show?
84. You have a budget of US$75 per day for your client’s Search campaign, and you’d like to set a maximum cost-per-click (max. CPC) bid of US$1. How can you validate that this is the right bid amount for getting the most clicks?
85. Daley is managing multiple Google Ads accounts for a grocery store chain and using conversion tracking. What might make her daily Google Ads tasks simpler?
86. You’re using target search page location bidding. You know it’s working because you see your ad:
87. The owners of a coffeehouse would like to run an “afternoon espresso” promotion to increase sales on weekdays. Which Google Ads feature would be most effective for preventing their search ads from appearing at night and on weekends?
88. You own a pet-supply store with various category pages on your website, and you’ve set up a tracking template so you can manage tracking and redirect information. Your final URL for the keyword “dog treats” could be something like:
89. Which report and metric should you analyze to see how often your client’s ads are showing above search results in comparison with other advertisers?
90. You’re the account manager for a client who wants to increase reservations at her boutique hotel. You’ve been manually managing the bids for her campaigns, and you’re looking for ways to save time and optimize. How can you most effectively do this?
91. Search terms report data shows that people who click on ads promoting your prescription glasses were searching for terms like “wine glasses” and “drinking glasses.” Which might you add as negative keywords to prevent your ads from showing on such searches?
92. Jonathan, who has a Bay Area sailing excursion business, notices that his text ads show below a competitor’s in search results when people enter keywords like “sailing excursions on San Francisco Bay.” Which automated bid strategy could help him attain the top position?
93. Drew is selling math textbooks and using cost-per-click (CPC) bidding for his campaign. What’s the final cost each time his ad is clicked?
94. Which is a best practice for writing an effective text ad?
95. Your average bid is US$10 and you’ve enabled enhanced cost-per-click bidding (ECPC). Assuming you haven’t set any bid adjustments, ECPC can raise your bid to which amount when Google Ads sees an auction that’s more likely to lead to a sale?
96. You’re working on the bidding strategy for a Search Network campaign. If the cost-per-conversion for mobile is lower than for desktop, how might you optimize the bidding strategy to increase the number of conversions?
97. Heather has a mobile app she wants people to keep using once they’ve downloaded it. How can she make it more engaging?
98. You own a bed and breakfast in southern France and want to target English-speaking tourists looking for accommodations after they’ve arrived in France. What language and location should you target?
99. Roxanne’s online estate-jewelry sales are lagging despite running a great text ad. What else might she do to drive sales?
100. Data shows that your client’s ad that appears to people in San Francisco gets 120 conversions at a cost of US$1200 and cost-per-acquisition (CPA) of US$10, while ads showing in Houston get 70 conversions at a cost of US$1400 and CPA of US$20. If you have a CPA goal of US$12, what bid adjustment would you set for each location?
101. Small-business owner Marcos set up his Google Ads campaign by thinking of “obvious” keywords off of the top of his head. What’s one way he might improve them?
102. Jamie wants to focus on selling her overstocked blue saucepans. She sets up keywords using phrase match. What are two ways phrase match makes Jamie’s work easier? (Choose two.)
103. Michelle recently launched a new product called Wonder Boots. She wants to attract more traffic via Google Ads but only for searches that are solely for her product name, Wonder Boots. How can Michelle attract search traffic for Wonder Boots product name queries only?
104. Bob’s electronics company is launching a new TV equipped with a voice command accessibility feature. They decide to use phrase match in their Search Ads campaign with the keywords “television,” “accessible,” and “voice.” How will phrase match benefit Bob’s Search Ads campaign?
105. Which statement is true?
106. Your Google Search Ads optimization score is calculated by an algorithm that looks across key aspects of your accounts. This score is used to help give you recommendations on how to optimize your Search Ads campaigns. What are two of the data sources that are used to calculate optimization recommendations? (Choose two.)
107. Which two ad extension types can also be served as automated ad extensions? (Choose two.)
108. If an advertiser doesn’t want to add remarketing tags to a website, why would Customer Match be a good fit for them?
109. A plumbing company prides itself on excellent customer service, especially during after-hours service calls. Its owners want to connect with people who need emergency plumbing services in the middle of the night. Which setting could help the owners achieve these goals?
110. A company’s account strategist wants to use Google Ads to reach the maximum number of users who are searching for relevant terms related to the company. Which keyword match type would help the account strategist reach the most search queries that potential clients are using?
111. An electronics company is launching a new voice-controlled television. The company’s owners decide to use broad match in their Search campaign with the keywords “”voice-controlled television.”” How will the company benefit from using broad match for its campaign?
112. A marketing manager wants to raise awareness of their brand and build campaigns that are focused on branded terms. Because they’re unable to devote a lot of time to daily bid management, the manager decides to use automated bidding. Which automated bidding strategy should the marketing manager use?
113. A marketing associate manages the online marketing campaigns for a vitamin and supplement store. They launch a Google Search campaign and choose “website traffic” as the campaign marketing goal. Which outcome should the marketing associate expect from the campaign?
114. A travel marketer wants to serve their ads only to potential customers who are specifically looking for all-inclusive vacation options in Paris. The marketer decide to use an exact-match keyword of “all-inclusive vacation Paris.” Which search terms might match with this ad?
115. A water-sports company specializes in custom-made watercraft and accessories. The company’s marketing manager uses the broad-match keyword “boat” and adds “paddle” as a negative keyword. Which two search queries will the ad be eligible to serve on? (Choose two.)
116. Mary is tasked with designing an advertising campaign for her company, an online pet food store and app, and she’s exploring different campaign options. Which campaign types are available to her in Google Ads?
117. Your Google Search text ad has three main components. The first is a headline, and the second is a description. What’s the third component?
118. You are working to improve the quality score of a Google Search ad by increasing your eCTR. Your goal is to have more users click on the ad and ultimately visit your website. What might increase the number of clicks your ad receives?
119. Silly Sayings is seeing a lot of website traffic, but the company wants to generate more qualified leads. They’re interested in trying ad extensions to see if they can increase the number of qualified leads they receive. In what way can ad extensions assist companies such as Silly Sayings in generating more qualified leads?
120. A water-sports company specializes in custom-made watercrafts and accessories.Their marketing manager decides to use the broad-match keyword, “boat.” The manager then adds “paddle” as a broad-match modifier. Which two searches may prompt the marketing manager’s ad? (Choose two.)
121. Rina notices that her ad’s average cost per click (CPC) is significantly higher than the industry benchmark. But she’s not seeing improvements in her ad’s position. What can she do to potentially get a higher ad position?
122. Carlton runs an adventure excursion company in South America. He’d like to increase the number of people booking his tours. Which activity will lead potential customers to Carlton’s company through Google Search ads?
123. Jimmy sells televisions on his website. He notices he’s getting traffic from searches for a brand he doesn’t carry, and sets up a negative keyword for that brand. How does the negative keyword help Jimmy’s advertising campaign?
124. Jerry’s managing a Google Search campaign and would like to improve the position in which his ads appear. He’s increased his bids, but his ad still isn’t showing at the top of Search results. What else might he do to improve his Ad Rank?
125. Michelle recently launched a new product called **Wonder Boots**. The brand has already become well-known in her industry. She wants to attract more traffic via Google Ads but only for searches that are solely for her product name (**Wonder Boots**). Which keyword match type should Michelle use to attract traffic strictly for searches for the **Wonder Boots** product name?
126. Clara is an advertising director who’s tasked with optimizing her company’s Google Search campaign. How can Clara use the optimization score to benefit her campaign?
127. John’s company makes a great product and customers are happy with their purchases. Unfortunately, few potential customers visit the company’s website. What are two ways that responsive search ads could help John’s company reach more potential customers? (Choose two.)
128. Lisa sells kitchen furniture through her website. While her sales are stable, she’s concerned that they’re not keeping pace with those of other online furniture stores. How can a Google Search campaign benefit Lisa’s business?
129. Mario owns a store that sells skateboard equipment. Mario understands that people are most likely to notice his headline text in a text ad. What should Mario include in his headline?
130. Sandy, an expert on Search marketing, knows she should use extensions effectively in order to optimize her Google Ads campaign results. What’s Google’s recommendation about extensions?
131. Samira recently opened an online potted plant store and needs to promote it. She chose Google Ads because it offers advertisers different campaign types that determine where ads will appear and the format in which they’ll be displayed when viewed. What Google campaign type will help her reach her most valuable audience?
132. You want to increase the relevance of a Google Search Ad so it’s more meaningful to potential customers and provides value-added information to their searches. What two actions might improve the relevance of your ad? (Choose two.)
133. Jimmy has completed the headline section of his text ad and is now writing the description section. What are three factors that Jimmy should include in the description section of his text ads? (Choose three.)
134. John’s Plumbing prides itself on excellent customer service, especially during after-hours service calls. They want to connect with people who need emergency plumbing services in the middle of the night. Which criteria should John’s Plumbing configure to meet this goal?
135. Bob’s electronics company has quite a buzz around a new television they’re launching, called UltraView1000. This television is equipped with an accessibility feature that lets voice commands it. Bob decides to use broad match modifier in his Search Ads campaign with the keywords “television,” “accessible,” and “voice.” Which benefit does broad match modifier give Bob’s Search Ads campaign?
136. Marco owns a company that installs smart-home accessories. His employees recently completed specialized training on installing specific units for garage doors. He wants to capitalize on his employees’ new skills. How could a Google Search campaign benefit his business?
137. Asam is learning about Google Ads Search. He wants to know why a marketer might use callout extensions. For which activity are callout extensions beneficial?
138. Jerry understands that expected click-through rate is one of three main factors that determine the quality score of an ad. What are the two other main factors that Jerry should focus on to improve the quality score of his ads? (Choose two.)
139. Tomacz wants to use a Google Search Ads campaign to capture the attention of customers searching for camping equipment online. What’s a key benefit of a well-managed Google Search Ads campaign?
140. Yuto owns a souvenir shop in Tokyo. He wants to reach English speaking tourists in his city during certain hours of the day. Which three areas of his Search campaign does Yuto need to adjust to achieve this goal? (Choose three.)
141. Barbara’s boss has asked her to use Google Ads to reach as many users searching as possible for terms around the services their business offers. Which keyword match type would help Barbara reach the most search queries that potential clients are using?
142. Jennifer’s company wants to increase online sales of a featured product by connecting with users who are actively researching similar products. What benefit would a Google Search campaign provide Jennifer?
143. Karen has evaluated her Google Search Ads campaign’s optimization score after noticing that the campaign’s performance had slipped. The score is much lower than it was a month ago. She applies an optimization recommendation that surfaces in the Recommendations page. What will happen to her campaign’s optimization score?
144. Layla is learning about the benefits of using search ad extensions and has come to know that they can help to increase user engagement. What are two other benefits that search ad extensions can contribute to performance? (Choose two.)
145. Samira has been tasked with increasing the relevance of her company’s ads. She has been told that she can use multiple headline options in her responsive search ads as a way to increase relevance. How many headlines can Samira include in a single responsive search ad?
146. Linda recognizes that a Google Search campaign could bring significant value to her eCommerce business. Which two solutions can Linda achieve via a Google Search campaign? (Choose two.)
147. Bob’s electronics company is launching the sale of a new television, UltraView1000. Bob decides to use phrase match in his Search Ads campaign because he wants searches that contain UltraView1000 to show his ad. How else will phrase match benefit Bob’s campaign?
148. Francis wants to increase his Google Ads skills and optimize results for his clients. What two best practices should Francis adopt? (Choose two.)
149. Mary wants to run a text ad on the Google Search Network. She’s new to text ads and needs to start with the basics. What are the three components of a text ad on the Google Search Network that Mary will need to know?
150. Jennifer’s looking to limit the number of people who see her Google Search Ad for an all-inclusive vacation to Paris. She doesn’t want to match with people looking for anything else — just “all-inclusive vacation Paris.” So she limits who sees her ad using exact match type. Which search terms might match with Jennifer’s ad?
151. Yan is working on a Remarketing List for Search Ads campaign. Which user could be added to a valid Remarketing audience list to ensure optimal results?
152. As a digital strategist, Jared wants to add something extra to his ads to give users more incentive to click and convert. He’s considering using the two optional field paths in the URL component of the ad, but needs to be certain his messaging will fit. How many total characters can he use in each of these optional paths?
153. Sam’s new to Google Search Ads and worries he may not have the skills or time to run a successful ad campaign. Which two Dynamic Search Ads features will be of help to Sam? (Choose two.)
154. Sarah’s Autos sells multiple automobile brands, showcasing used, pre-owned, and new vehicles. The company’s advertising manager decides to configure a broad matching type for the keyword “automobile,” in order to reach a broader group of potential visitors. Which two user searches may generate the advertising manager’s ad? (Choose two.)
155. As an advertiser, creating your first text ad in Google Ads is a simple five-step process. Arrange the five steps in order, with the first step on top.
156. Your client, Vince’s Veggies, wants to increase downloads of their popular recipe printouts. You suggest they create ad groups based on the cooking categories that appear on their website. What will they need to create in their first Google Search Ad group? (Choose two.)
157. It is 10 a.m. and you are sitting in a train station in London, looking through your calendar on your tablet. You realize you forgot to book a boat ride for your trip to San Francisco to see Alcatraz prison. Match each signal type with how it is demonstrated in this situation.
158. Francine is advertising her company’s newest video-editing software and related products. She knows that best practice is to create 3-5 ads in each of her Search Ad groups. Why does Google make this recommendation?
159. Gina wants to be able to try out multiple combinations of headlines and descriptions in order to optimize her results. Her marketing department suggests that she use responsive search ads. What are two benefits Gina could derive from using responsive search ads? (Choose two.)
160. Google Ads offers a variety of campaign types that determine where your ad will appear and the format in which it will be displayed. What are the available campaign types?
161. Marta’s online store sells accessories for a widely used smartphone, and her current customer base shares a number of relevant characteristics. She believes she’ll have her best return on investment by narrowing her Google Search campaign audience. Which two Google Search campaign settings can be configured to reach more specific customers? (Choose two.)
162. Yan wants to attract customers specifically searching on Google for Time-B-Gone, his company’s unique office-support product. His marketing consultant suggests using Dynamic Search Ads, and knows Yan will need to start with a simple approach. For vendors like Yan, what’s the simplest method for using Dynamic Search Ads?
163. Mario is working on a text ad that will run on the Google Search Network. He filled in each component with the necessary information. What component asked Mario to highlight unique details about his product and limited the number of characters he could use to two fields of 90 characters?
164. Trina sells dolls and accessories, and doesn’t have much time to update her Search campaigns with her ever-changing inventory. How can Dynamic Search Ads help Trina?
165. Bernadette’s in charge of marketing a new product in a highly competitive segment. She’s planning to launch a Google Search campaign as part of her overall strategy. What value can be recognized by launching a Google Search campaign?
166. When running Remarketing Lists for Search Ads campaigns, some audience lists have higher potential to convert leads than others. Order the audience lists from highest to lowest potential. (The highest potential should be on top.)
167. Trevor owns a manufacturing business that makes specialized hiking and rock-climbing gear. He’s a small player in the market, but he’s ready to scale up his business. Which Google Ads campaign type should Trevor use to increase his brand’s exposure and reach audiences interested in hiking and rock climbing across the web?
168. Brian manages his company’s Google Search Ads campaign. He regularly reviews the optimization score to make his Google Search campaign as effective as possible. What’s Brian’s optimization score based upon?
169. Carrie owns a gardening store and uses a website to promote all the products she sells. A user saw a Google Search ad for one of her products. What might the user have been doing?
170. When creating a text ad for the Search Network, advertisers will need to include three distinct components. These include the headline and the URL. What else must the advertiser include?
171. Tim is looking to buy a new skateboard. He goes to Google Search to research and purchase the best skateboard he can find. Organize the following steps in the logical order to describe how Tim’s interaction with Google Search Ads would occur from start to finish.
172. A golf enthusiast regularly watches instructional videos about golf, has recently searched for the best golf clubs on Google.com, and has researched golf courses on Google Maps. Which type of Search Audience solution would best reach this individual?
173. Google Ads reviews saved text ads to ensure they meet advertising policies before being shown to users. What criteria are reviewed by Google Ads?
174. An algorithm that looks across key aspects of your accounts calculates your Google Search Ads optimization score. This score helps give you recommendations on how to optimize your Search Ads campaigns. What are two of the data sources that are used to calculate optimization recommendations? (Choose two.)
175. Karen’s washing machine broke, so she’s conducting a search on Google to find a new one. She sees a number of Google Search Ads for washing machines in the results. Which of the following make up some of the parameters that the Google Search Ads auction uses to determine what ads Karen sees? (Choose two.)
176. Swee Yin’s fashion-apparel department store runs a popular biannual sale on men’s hats, with large discounts and surprise bonus items. She wants to tailor her Google Search campaign to highlight this sale. How can Google Search campaigns be tailored to promote her company’s sales event? (Choose two.)
177. Jamie wants to focus on selling her overstocked blue saucepans. She sets up keywords using a broad-match modifier. What are two ways the broad-match modifier makes Jamie’s work easier? (Choose two.)
178. Bob’s electronics company is launching a new television called UltraView1000. Bob decides to use broad match in his Search Ads campaign with the keyword “television.” How will broad match benefit Bob’s campaign?
179. Which of the following can be customized with audience signals to make Search campaigns more efficient?
180. True or false? Affinity Audiences allows advertisers to reach people who’re actively researching and intending to buy the products or services they offer.
181. Which two people might see an ad with the keyword +black +shirt (set as broad match modifier)?
182. An account manager is creating their first Google Search Ad. They want to create an inviting and relevant ad to which potential customers will respond favorably. What are two ways that the account manager can create an ad that will motivate users to click on it? (Choose two.)
183. What’s a best practice when writing a description for a Search Ad?
184. A marketing associate is working on a remarketing strategy for their Search Ads campaign. They want to re-engage high-value customers. Which type of audience will likely have the highest lifetime value?
185. A performance marketing manager wants to improve their Google Search Ads campaign. On the Google Ads recommendations page, they see that their Google Search campaign has an optimization score of 75%. What does this mean?
186. What’s a best practice for effectively using Performance Planner?
187. A marketing manager wants to improve the efficiency and effectiveness of their campaign-management process. They’re considering using automated bidding. How can automated bidding help the manager accomplish this goal?
188. A retailer wants to focus on selling their overstocked blue saucepans. The marketing manager decides to use broad match to set up keywords for the saucepans. What are two ways that broad match can make the manager’s work easier? (Choose two.)
189. A marketing associate creates their first Google Search campaign for a yoga school. They select the Google Search Network and, by default, Google Search partners. How will appearing on Google Search partners benefit the school?”
190. Why is creating three or more Search Ads per ad group a best practice?
191. You manage the Search strategy for an athletic apparel retailer. Which customer type will likely have the highest lifetime value?
192. What’s a benefit of using Customer Match audience solutions?
193. Which three universal extensions should marketers use to enhance their ads?
194. What are two best practices for creating ads? (Choose two.)
195. What’s a best practice when writing a headline for a Search Ad?
196. An avid skater wants to buy a new skateboard. They go to Google Search in order to research and purchase the best skateboard they can find. Which steps, in order, could the skater take to interact with Google Search Ads?
197. A small-business owner wants to drive as many potential customers as possible to their website. The budget for their campaign is only $500 per month. Which type of automated bidding strategy best aligns to the owner’s campaign goal?
198. An account planner is planning their company’s online advertising budget on a monthly basis. They choose Google Ads Performance Planner for help accomplishing this task. Which two advantages does Performance Planner offer? (Choose two.)
199. Which ad extension is available only as a full automated ad extension?
200. Which criteria do Google Ads review to make sure that Search ads are compliant with Google’s advertising policies?
201. Which bidding strategy should an advertiser choose in order to meet a campaign goal of visibility?
202. What’s a good use case to leverage Customer Match?
203. A marketing manager with a fixed budget wants to drive as many customers as possible to their website. Which bidding strategy can meet the marketing manager’s needs?
204. A performance marketer is setting up a Customer Match strategy in order to reach a list of prospective customers. Which user data source is the marketer eligible to use?
205. An electronics company is launching a new voice-controlled television. The company’s owners decide to use broad match in their Search Ads campaign with the keywords “”voice-controlled television.”” How will broad match benefit the company’s campaign?
206. A performance marketing manager wants to improve the performance of their Search campaign. They check the Google Ads recommendations page and notice that their campaign’s optimization score is 22%. How should the manager interpret this score?
207. What’s an accurate description of callout extensions?
208. Which recommendation is a best practice for effectively using Performance Planner?
209. An Account Strategist regularly reviews their company’s optimization score in order to make sure that their Google Search campaign is as effective as possible. How is this optimization score calculated?
210. What’s a benefit of using the sitelink extension?
211. A performance marketer wants to drive as much purchase value as possible within a specific return on ad spend. Which type of automated bidding strategy should the marketer use?
212. A growth marketing manager is developing the advertising strategy for a company’s product launch in an increasingly competitive market. How can a Google Search campaign help with the company’s product launch?
213. Why is optimizing your ad rotation when setting up your ads recommended?
214. Which two pieces of user data can you upload when creating a Customer Match strategy? (Choose two.)
215. Match each Search Audience solution with the benefit that it can bring to your campaigns.
216. What’s a best practice for using ad extensions?
217. Which ad extensions can serve automatically?
218. Match the marketing goal to the correct ad extension.
219. Which part of a Search ad isn’t automatically generated by Dynamic Search Ads?
220. What is the key value proposition of Google Search campaigns?
221. Arrange the items below in order of hierarchy, beginning with the top level.
222. Which are the three required parts of a text ad?
223. How many ads should be implemented per ad group?
224. How does Google Ads generate responsive search ads?
225. Which of the following factors wouldn’t change an account’s optimization score?
226. Optimization Score is made up of over 50 recommendations to optimize Search campaigns.
227. To earn user clicks, Ginger should focus on creating an ad that _____. (Choose two.)
228. Which attributes describe a good landing page experience?
229. If an advertiser doesn’t want to add remarketing tags to a webs/ite, why would Customer Match be a good fit for them?
230. Why do search ad extensions matter?
231. Mary has been familiarizing herself with the different ad components of a text ad. Match the following text ad component descriptions with the components they describe.
232. You’ve seen great results from your Google Search campaigns when using Remarketing Lists for Search Ads. How might you amplify those results?
233. With Dynamic Search Ads, what does the advertiser provide?
234. With Similar Audiences, which Google product is included when finding new people with similar profiles?
235. Which is required for an ad to be served to a user?
236. Which Search Audience solution would assist you in finding new customers that share the behaviors and characteristics of your remarketing audience segments?
237. Which statement is true about serving relevant ad extensions?
238. Which user data can be uploaded when creating a Customer Match strategy? (Choose two.)
239. Which user type would the Google Ads system closely match as an Affinity audience?
240. Why does automating your bid vs. using manual bidding contribute to a successful Google Ads campaign?
241. When should you use Remarketing Lists for Search Ads?
242. Which Dynamic Search Ads option allows an advertiser to group web pages under custom labels?
243. What is the minimum number of users a remarketing list must have before being used with a Remarketing List for Search Ads campaign?
244. What Search Network text ad component provides up to three fields of 30 characters each?
245. What two ad extension types can also be served as automated ad extensions? (Choose two.)
246. What’s a key objective in delivering ad extensions?
247. What’s an example of an effective callout extension?
248. What’s the maximum number of ad extensions that can show for a particular query or device at any given time?
249. What’s the primary benefit of using structured snippet extensions in your ads?
250. When are automated extensions, such as Seller Ratings, shown?
251. What content could be used for a structured snippet extension?
252. What does adding callout extensions to your Google Search ads enable you to do?
253. What does layering an Affinity audience with a broad keyword targeting campaign help you do?
254. What is a main benefit of using Search Audience solutions?
255. What ad extension is only available as a full automated ad extension?
256. What are two main benefits of using Search Audience solutions? (Choose two.)
257. What are two ways Dynamic Search Ads brings value to an advertising campaign?
258. Tara is using Search Audiences to reach her most valuable customers. Which direct benefit might she obtain by using Search Audience?
259. Match these Search Audience solutions with the benefits they can bring to your campaigns.
260. Organize these steps in the correct order to set up an effective Customer Match strategy. (The first step should be on top.)
261. Match each ad extension with the benefit it brings to a user’s ad experience.
262. Ideally, what’s the minimum number of values you should aim for per header when using structured snippet extensions?
263. In-market audiences allow the opportunity to specifically identify what kind of user?
264. In-Market audiences would be suited to reach which user?
265. How can ad extensions contribute to increasing user engagement?
266. Each Similar Audience has its seed list members removed to ensure what?
267. Ginger’s working on creating her first Google Search Ad. She wants to create an inviting and relevant ad, so potential customers will respond favorably. To earn user clicks, Ginger should focus on creating an ad that _____. (Choose two.)
268. Ad extensions assist in providing users with which two things they want from their search experience? (Choose two.)
269. Dynamic search ads would be most helpful for:
270. Keyword Planner can do all of these things except:
271. Which statement about ad extensions isn’t true?
272. The majority of consumers want ads customized to their:
273. What can you learn from attribution reports?
274. Which of these statements is true?
275. High quality ratings for an ad can: